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Samantha K.
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Samantha K.

Meta Ads & Paid Media Strategist | Growth & Scaling | 18yrs Experience

🚀 Ready to turn your paid media into profitable business growth? I bring 18 years of marketing experience, with campaigns averaging 3x-12x ROAS. My approach combines Meta ads and paid social strategy with marketing psychology, persuasive messaging, and conversion rate optimization - connecting every stage of the buyer journey, from first impression to purchase. I’m currently welcoming one new long-term client looking for a strategic partner to strengthen performance and scale sustainably. I help brands identify the right channels to reach their audience, diversify customer acquisition, and support profitable growth. 💻 Paid Media Expertise Beyond Meta: Google Ads • TikTok Ads • Reddit Ads • Snapchat Ads 💸 Hourly Rate: $97 🗓️ Prioritizing Monthly Retainers ‼️🕗 Office Hours M-Th 8am-6pm CT (Chicago) 💻 Specialized in growing business revenue through intelligent data interpretation, with an emphasis on marketing psychology. Results driven with proven track record of creating profitable campaigns. 📊 I’ve been running Facebook and paid social ads since 2008. I’ve scaled campaigns through every major algorithm shift, privacy change, and platform evolution since then, from early interest targeting to today’s creative-led, signal-based systems. That long-term perspective lets me move quickly, avoid common pitfalls, and focus on what actually drives results instead of chasing tactics that no longer work. 📉 I specialize in e-commerce and lead generation, combining paid media strategy with hands-on campaign management to help businesses grow and scale. As Meta’s ad platform evolves, I adapt creative, targeting, and testing strategies to keep campaigns competitive - with a focus on profitable customer acquisition and quality leads. Industries: - Med Spas - Therapists - Luxury Real Estate - Adult - Non Profits - High Ticket Events - Luxury - Chiropractic - Health/Beauty - Jewelry - Pet - Plastic Surgeons - Cosmetic Dentists - Home Services - Furniture - Agriculture/Livestock/Equine/Farming I bring a comprehensive, proven skill set to the table. My track record showcases a proven ability to drive revenue through the intelligent interpretation and execution of data. What sets me apart is my deep understanding of both Facebook and Google Ads platforms, allowing me to develop integrated strategies that maximize results across multiple channels. From meticulous campaign planning to continuous optimization, I excel in crafting tailored and effective advertising campaigns. By conducting thorough market research and audience analysis, I identify key targeting opportunities and create highly engaging campaigns that resonate with the intended audience. Leveraging advanced audience segmentation and data-driven insights, I optimize ad performance and drive superior results. Transparency and communication are fundamental to my client relationships. I provide regular progress updates, comprehensive reports, and actionable recommendations, ensuring that clients remain informed and involved throughout the campaign process. By maintaining open lines of communication and actively seeking client feedback, I ensure that campaign objectives align with business goals and expectations. My extensive experience, data-driven approach, and proficiency enable me to deliver exceptional results for clients. I am dedicated to achieving their business objectives, driving revenue growth, and maximizing their online presence through strategic and effective advertising campaigns.

🇺🇸Delavan, United States$97/hr100% JSS4.65 (9)Since May 2023

Earnings and projects

MRR (estimate)
≈$3.5k

An estimate from an earlier read

World#9,893 / 412k
🇺🇸Country#2,856 / 62.1k
Revenue, last 30 days
$2.1k

Last 6 months: $21k

World#20,477 / 412k
🇺🇸Country#4,246 / 62.1k
Total earnings
$80k

Billed in all: $82k

World#49,678 / 412k
🇺🇸Country#9,693 / 62.1k
Per project
$2.4k

$3.5k in the last 6 months

World#67,991 / 412k
🇺🇸Country#11,396 / 62.1k
Projects, last 6 months
6

Across 7 contracts

71% fixed29% hourly
World#34,407 / 412k
🇺🇸Country#4,906 / 62.1k
Projects in all
34

Across 67 contracts

28% fixed72% hourly
World#87,478 / 412k
🇺🇸Country#13,136 / 62.1k

Earnings, last 30 days

$81.8k+$2k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$79k$80k$81k$82kOct 9Oct 24Nov 8

No data since Nov 5, 2026.

Skill rankings: #1 in 2 skills of 15

Rarest: top 1% in Facebook Messenger, of 79. Ranked by MRR among everyone on Upwork with the skill.

  1. 1Facebook Messenger79 freelancers · 🇺🇸 #1Top 1%
  2. 1Facebook Audience Network39 freelancers · 🇺🇸 #1Top 3%
  3. 2Facebook Shops113 freelancers · 🇺🇸 #1Top 2%
  4. 3Facebook Dynamic Product Ad53 freelancers · 🇺🇸 #1Top 6%
  5. #44Facebook Pixel Setup & Optimization1,163 freelancers · 🇺🇸 #7Top 4%
  6. #51Facebook Marketing1,913 freelancers · 🇺🇸 #10Top 3%
  7. #84Google Ads Account Setup1,074 freelancers · 🇺🇸 #18Top 8%
  8. #92Facebook Ad Campaign2,495 freelancers · 🇺🇸 #19Top 4%