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Kartik S.
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Kartik S.

Meta Ads Expert | Facebook & Instagram Ads Specialist

I am a Meta Ads Expert and Facebook Advertising Specialist with 5+ years of hands-on experience managing Facebook and Instagram campaigns for ecommerce, DTC, and lead generation businesses. I help businesses improve ROAS, reduce CPA, and scale profitable Meta Ads campaigns without wasting budget on campaigns, audiences, or creatives that do not perform. My experience • 5+ years managing Meta Ads • 100+ brands across multiple markets • $500K+ Meta Ads spend managed in a single month • 10+ niches, including Supplements, Skincare, Beauty, Fashion, Health & Wellness, Home & Lifestyle, Food & Beverage, SaaS, Local Services, and Lead Generation • New account launches, testing, optimization, and scaling Some results from campaigns I have worked on: • 3.61 ROAS in less than 2 months • 460% revenue growth with 71.5% lower CPA • 872% revenue growth in one month • 4,983 purchases in 30 days at 3.56 ROAS What I specialize in • Facebook & Instagram Ads Management • Meta Ads Campaign Setup & Management • Ecommerce & DTC Advertising • Lead Generation Campaigns • Campaign Strategy, Optimization & Scaling • ROAS, CPA & CAC Optimization • Meta Pixel & Conversion Tracking • Retargeting & Remarketing • Audience Research & Targeting • Creative & Ad Testing • Performance Analysis • Funnel & Conversion Analysis • Campaign Audits & Account Restructuring What I can help with ✓ New Meta Ads account setup ✓ Existing account audits and restructuring ✓ Campaign launch and testing ✓ Scaling profitable campaigns ✓ Reducing CPA and improving ROAS ✓ Creative and audience testing ✓ Retargeting and full-funnel campaigns ✓ Meta Pixel and conversion tracking ✓ Diagnosing performance drops ✓ Ongoing Facebook & Instagram Ads management I do not treat Meta Ads as a set-and-forget channel. I review campaign structure, targeting, creative performance, tracking, landing pages, conversion data, and customer acquisition costs to find where the account can improve. If you need a hands-on Meta Ads specialist who can manage the account, analyze performance, test new opportunities, and scale what works, send me a message.

🇮🇳Solan, India$12/hr100% JSS5.00 (10)Since May 2023

Earnings and projects

MRR (estimate)
≈$128

An estimate from an earlier read

World#128,239 / 412k
🇮🇳Country#13,411 / 45.9k
Revenue, last 30 days
$134

Last 6 months: $766

World#88,208 / 412k
🇮🇳Country#9,407 / 45.9k
Total earnings
$2.1k

Billed in all: $2.3k

World#328,091 / 412k
🇮🇳Country#36,866 / 45.9k
Per project
$164

$383 in the last 6 months

World#278,178 / 412k
🇮🇳Country#32,825 / 45.9k
Projects, last 6 months
2

Across 3 contracts

33% fixed67% hourly
World#88,918 / 412k
🇮🇳Country#10,198 / 45.9k
Projects in all
13

Across 24 contracts

54% fixed46% hourly
World#175,712 / 412k
🇮🇳Country#23,919 / 45.9k

Earnings, last 30 days

$2.3k+$130 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$2.2k$2.3k$2.4kOct 8Oct 23Nov 7

No data since Nov 5, 2026.

Skill rankings: Top 34% in Marketing Strategy

Ranked by MRR among everyone on Upwork with the skill.

  1. #49Marketing Campaign Audit107 freelancers · 🇮🇳 #9Top 46%
  2. #470Facebook Pixel Setup & Optimization1,163 freelancers · 🇮🇳 #74Top 40%
  3. #499Meta Pixel1,020 freelancers · 🇮🇳 #70Top 49%
  4. #739Campaign Optimization1,751 freelancers · 🇮🇳 #114Top 42%
  5. #739Instagram Ad Campaign1,727 freelancers · 🇮🇳 #133Top 43%
  6. #751Social Media Ad Campaign1,959 freelancers · 🇮🇳 #97Top 38%
  7. #773Facebook Marketing1,913 freelancers · 🇮🇳 #107Top 40%
  8. #913Ecommerce Marketing1,960 freelancers · 🇮🇳 #113Top 47%