Yashfa H.

I’m a performance-focused Media Buyer and Digital Growth Strategist with 5+ years of experience, managing £200,000+ in ad campaigns for eCommerce and lead generation brands. I combine paid media strategy with scroll-stopping creative to drive leads, conversions, and consistent revenue growth. 💰Scaled Meta Ads to £20,000 in lead generation revenue from £6000 spend (~3.3 ROAS / 30% MER) 💵Ran Google Ads lead-gen campaigns at ~£1.7 CPL and 45% ROI 📊Increased average order value by 120% using Bing Ads ✨ What I bring to the table: ✅ Meta Ads (Facebook & Instagram), Google Ads, Bing Ads ✅ Full-funnel setup, testing & scaling for eCommerce & lead-gen ✅ Creative strategy & testing frameworks (hooks, angles, iterations) ✅ Funnel-aware optimization to maximize ROAS & reduce CPA ✅ Conversion tracking, GA4, and performance analysis ✨ My Approach: I combine data-driven media buying with creative insight; ads that stop the scroll and convert consistently. I work as an extension of your team, aligning campaigns with your business goals, not vanity metrics. Every decision - creative, audience, budget, bidding is tied to growth, efficiency, and scalable performance. If you want a blend of creativity and data-driven media buying, I can help you grow.