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Zafar I.
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Zafar I.

Meta Ads Expert for Lead Generation | Google Ads PPC | eCommerce Sale

Are you spending money on Facebook or Instagram Ads but not getting enough qualified leads? I help businesses generate high-converting leads, reduce Cost Per Lead (CPL), and scale profitable Meta Ads campaigns using data-driven Performance Marketing strategies. As a Meta Ads Specialist and Facebook Ads Expert, I focus on building scalable paid advertising systems that increase ROAS (Return on Ad Spend) and deliver measurable business growth. My goal is simple: Turn your ad spend into predictable, profitable lead generation. 🎯 My Core Expertise I help businesses grow using high-performance Meta Ads campaigns, including: ✔ Facebook Ads Campaign Setup & Management ✔ Instagram Ads Strategy & Optimization ✔ Meta Lead Generation Campaigns ✔ Paid Social Media Marketing ✔ CPL (Cost Per Lead) Optimization ✔ ROAS Optimization & Campaign Scaling ✔ Sales Funnel Strategy ✔ Retargeting & Remarketing Campaigns ✔ Lookalike Audience Scaling ✔ Conversion Rate Optimization (CRO) ✔ A/B Testing Ads & Creative Optimization 📊 My Performance Marketing Strategy Most advertisers focus only on running ads. I focus on building profitable marketing funnels. My process includes: 🔹 Deep Audience Research & Targeting Strategy 🔹 Custom Audiences & Lookalike Audience Expansion 🔹 Funnel-Based Campaign Structure (TOF / MOF / BOF) 🔹 High-Converting Ad Copy & Creative Testing 🔹 Landing Page Optimization 🔹 Budget Scaling & Smart Bid Optimization 🔹 Data-Driven Performance Marketing This approach helps clients achieve lower CPL, higher conversion rates, and scalable ROI growth. ⚙ Advanced Tracking & Technical Setup Accurate tracking is essential for profitable advertising. I implement: ✔ Meta Pixel Setup ✔ Conversion API (CAPI) Integration ✔ Custom Conversion Tracking ✔ Funnel Event Tracking ✔ CRM & Lead Tracking Integration ✔ Retargeting Automation This ensures every campaign is optimized using real performance data. 📈 Results You Can Expect ✔ Lower Cost Per Lead (CPL) ✔ Higher Return on Ad Spend (ROAS) ✔ Consistent Qualified Leads ✔ Higher Conversion Rate ✔ Scalable Lead Generation System ✔ Transparent Reporting & Optimization 💼 Industries I Work With • Local Service Businesses • Real Estate • Education & Online Courses • Healthcare & Clinics • E-commerce Brands • Coaches & Consultants • B2B Lead Generation If you're looking for a Meta Ads Specialist, Facebook Ads Expert, Instagram Ads Manager, or Lead Generation Expert who understands CPL Optimization, Sales Funnels, Conversion Tracking, and ROAS Scaling, I’d love to help. I focus on one thing: Profitable growth through high-performing Meta Ads. 📩 Send me a message and let’s discuss how we can grow your business.

🇵🇰Bahawalnagar, Pakistan$10/hr100% JSS4.38 (61)Since May 2023

Earnings and projects

MRR
$921

Last 6 months ÷ 6

World#51,847 / 412k
🇵🇰Country#6,125 / 52.9k
Revenue, last 30 days
$736

Last 6 months: $5.5k

World#52,339 / 412k
🇵🇰Country#6,330 / 52.9k
Total earnings
$20k

Billed in all: $20k

World#141,822 / 412k
🇵🇰Country#14,009 / 52.9k
Per project
$243

$789 in the last 6 months

World#249,265 / 412k
🇵🇰Country#30,680 / 52.9k
Projects, last 6 months
7
71% fixed29% hourly
World#28,826 / 412k
🇵🇰Country#6,448 / 52.9k
Projects in all
81

Across 101 contracts

94% fixed6% hourly
World#36,183 / 412k
🇵🇰Country#5,497 / 52.9k

Earnings, last 30 days

$20.1k+$736 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$19.0k$19.5k$20.0k$20.5kOct 8Oct 23Nov 7

Skill rankings: Top 13% in Social Media Advertising

Ranked by MRR among everyone on Upwork with the skill.

  1. #198Facebook Pixel Setup & Optimization1,163 freelancers · 🇵🇰 #48Top 17%
  2. #250Media Buying1,414 freelancers · 🇵🇰 #39Top 18%
  3. #262Social Media Ad Campaign1,959 freelancers · 🇵🇰 #48Top 13%
  4. #267Facebook Marketing1,913 freelancers · 🇵🇰 #66Top 14%
  5. #274Instagram Ad Campaign1,727 freelancers · 🇵🇰 #67Top 16%
  6. #326TikTok Ad2,322 freelancers · 🇵🇰 #116Top 14%
  7. #347TikTok Marketing2,601 freelancers · 🇵🇰 #96Top 13%
  8. #394Ecommerce Marketing1,960 freelancers · 🇵🇰 #103Top 20%