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Kateryna F.
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Kateryna F.

Digital Marketer | Facebook Google Linkedin Ads | 2D Animation

Performance marketer who understands both strategy and creative — with 10+ years in paid ads and hands-on experience in 2D animation and ad design. Brands hire me when they want profitable growth - not chaos, not guessing, not playing with budgets. • 10 years managing Meta, LinkedIn, Google and other channels. 1244% ROAS achieved. • 50+ businesses scaled across the US, Canada, and Europe. (Click “More” to view real case studies and results) What I Do Best • Find winning angles and hooks fast • Build high-converting funnels • Generate leads profitably • Optimize based on data, not hope • Identify patterns → scale winners Highlight Results • $2.5M/month Ad Spend (Higher Education): Managed performance and pacing across 17 campuses; implemented analytics, geo-optimization, and conversion tracking to improve lead quality and prevent wasted spend. • Online Education: 900+ webinar leads per launch; CPL $0.31–$0.79 with structured funnels + creative testing. • Beauty Businesses: Generated consistent leads for beauty studios at $2–$5 CPL; experience as studio owner gave deep insight into buyer psychology. • Law Firms / Attorneys: Installed chatbot + streamlined acquisition process → 15 automated monthly sales from IG. • Apartment Renovation: Quiz marketing campaigns delivered 30+ qualified leads within the first month for each local business. • Operational Efficiency: Resolved five simultaneous Facebook restrictions in 24 hours to prevent revenue loss and downtime. Leadership & Strategy • Built and led cross-functional teams (copy, design, SMM, analytics) • Created CRM processes & reporting • Mentored 65+ Paid Ads specialists through full-funnel campaign execution; students achieved ROAS up to 1451% using my frameworks. I’m a problem-solver I don’t panic when something breaks. I diagnose, triage, and move the business forward. Platforms & Tools Meta Ads • LinkedIn Ads • Google Ads • TikTok Figma/CapCut • Chatbot Automation • Funnels • GA4 • GTM • Murf.ai • ChatGPT Personality Digital Art • Acrylic Painting • Tennis • Snowboarding • 2D animation in Procreate and Procreate Dreams ✅ Message me your industry and goals - I’ll show you the best angles to test.

🇺🇸San Francisco, United States$60/hr100% JSS5.00 (12)Since Jun 2023

Earnings and projects

MRR
$2.2k

Last 6 months ÷ 6

World#19,656 / 412k
🇺🇸Country#4,507 / 62.1k
Revenue, last 30 days
$0

Last 6 months: $13k

Total earnings
$38k

Billed in all: $39k

World#93,665 / 412k
🇺🇸Country#16,515 / 62.1k
Per project
$2.7k

$13k in the last 6 months

World#60,257 / 412k
🇺🇸Country#10,056 / 62.1k
Projects, last 6 months
1
100% fixed0% hourly
World#128,095 / 412k
🇺🇸Country#16,472 / 62.1k
Projects in all
14

Across 17 contracts

76% fixed24% hourly
World#168,285 / 412k
🇺🇸Country#24,151 / 62.1k

Earnings, last 30 days

$38.9kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$38.0k$38.5k$39.0k$39.5kOct 8Oct 23Nov 7

Skill rankings: Top 3% in LinkedIn Lead Generation

Ranked by MRR among everyone on Upwork with the skill.

  1. #19Digital Ad Campaign405 freelancers · 🇺🇸 #10Top 5%
  2. #54Team Building613 freelancers · 🇺🇸 #20Top 9%
  3. #66Paid Social670 freelancers · 🇺🇸 #36Top 10%
  4. #80Lead Generation Strategy1,364 freelancers · 🇺🇸 #16Top 6%
  5. #118LinkedIn Lead Generation3,817 freelancers · 🇺🇸 #22Top 3%
  6. #127Paid Media1,517 freelancers · 🇺🇸 #46Top 8%
  7. #243Facebook5,550 freelancers · 🇺🇸 #60Top 4%
  8. #333Google Tag Manager3,074 freelancers · 🇺🇸 #67Top 11%