Demuri B.

A results-driven Video Editor with 3+ years of experience creating high-converting paid and organic ad creatives for DTC brands. Specialized in Meta (Facebook & Instagram) ads, with a strong focus on retention, scroll-stopping visuals, and performance-driven editing that turns viewers into customers. Experienced working with media buyers, e-commerce brands, and startups across various niches, helping scale campaigns through compelling creatives that capture attention and drive results. Focused on: Editing high-converting paid & organic ad creatives (UGC, VSL, short-form) Crafting strong hooks that capture attention within the first 1–3 seconds Retention-focused editing (pacing, pattern interrupts, storytelling) A/B testing variations for ad creatives Creating scroll-stopping visuals optimized for Meta & TikTok Understanding of DTC marketing and performance-driven content Proficient in tools like CapCut and Adobe Premiere Pro, combining creative storytelling with marketing strategy to improve ad performance. Also experienced with AI-powered production tools including: Higgsfield (Nanobanana Pro) - for generating high-quality Image Ads Google Flow & HeyGen - for creating AI avatars and AI-driven video content ElevenLabs - for producing professional-grade AI voiceovers Ready to help you create ads that don't just look good but convert.