Adam H.

If your website gets traffic but users aren’t taking action, the issue is usually deeper than the UI. I help businesses understand why users drop off, and turn those insights into practical experiments that improve conversion rates. I work with small/medium businesses and early-stage SaaS teams to improve conversion rates through UX research, audits, and experimentation. Rather than jumping straight into redesigns, I focus on understanding what’s actually happening in the user journey; where users hesitate, get confused, or drop out entirely. My typical process looks like this: • UX and conversion audit of key pages and/or flows • Identification of friction points and missed opportunities • Clear, prioritised A/B test ideas based on impact and effort • Experiment setup and analysis • Actionable recommendations based on results I’m particularly well-suited to teams who: • Are getting traffic but not seeing results • Feel something is “off” with their UX but can’t pinpoint it • Want an unbiased, analytical perspective rather than opinion-driven design I’ve worked across UX, CRO, and SEO, which helps me connect user behaviour, intent, and performance, especially for businesses investing in growth. If you want a clear, honest assessment of what’s holding your site back, feel free to reach out with a brief description of your goals.