Skip to content
BackNov 7
Loretta L.
Upwork badge

Loretta L.

Revenue Strategy | Strategic Partnerships | RevOps | GTM

Revenue Growth | Strategic Partnerships | Revenue Operations | Sponsorship Strategy | Executive Engagement | Operational Excellence I help organizations accelerate growth by building scalable revenue strategies, developing high-value strategic partnerships, and optimizing go-to-market execution. With more than 20 years of executive leadership experience spanning Fortune 200 companies, high-growth startups, and emerging organizations, I bring both strategic vision and hands-on execution to every engagement. Most recently, as Head of Strategic Partnerships and Global Revenue Strategy for WomenTech Network, I lead the complete partnership lifecycle—from identifying opportunities and developing commercial proposals to pricing, contract negotiation, executive relationship management, and successful program delivery. I work directly with enterprise organizations to build sponsorship, employer branding, thought leadership, and talent engagement programs while delivering global conferences, executive webinars, and leadership events. My expertise includes: • Strategic Partnerships & Business Development • Revenue Operations & GTM Strategy • Sponsorship Sales & Pricing Strategy • Enterprise Sales & Contract Negotiation • Executive Account Management • Revenue Growth Strategy • Customer Success & Partner Expansion • Global Conference & Webinar Strategy • Executive Speaker Recruitment & Moderation • Cross-Functional Program Leadership • AI Adoption & Revenue Optimization Throughout my career, I have helped organizations: • Grow revenue through strategic sales, partnerships, and operational excellence. • Design scalable go-to-market and revenue operations strategies. • Optimize sales processes, forecasting, territory design, and performance management. • Build strategic alliances that create long-term commercial value. • Negotiate complex enterprise agreements and executive partnerships. • Lead cross-functional initiatives that improve customer experience while increasing operational efficiency. My background includes executive leadership across sales, revenue operations, sales operations, strategic partnerships, customer success, and business transformation. I combine commercial strategy with operational discipline to help organizations build predictable, scalable growth. Technology: Salesforce, HubSpot, Marketo, Brevo, ERP/CRM platforms, AI applications, Revenue Operations technology stacks, analytics and reporting tools. Whether you need a fractional executive, strategic advisor, revenue operations consultant, partnership leader, or GTM strategist, I bring executive-level experience with a practical, results-oriented approach focused on measurable business outcomes.

🇺🇸Bothell, United States$90/hr100% JSS5.00 (2)Since Jun 2023

Earnings and projects

MRR
$0

Last 6 months ÷ 6

World#40,540 / 412k
🇺🇸Country#8,221 / 62.1k
Revenue, last 30 days
$0
Total earnings
$97k

Billed in all: $97k

World#40,540 / 412k
🇺🇸Country#8,221 / 62.1k
Per project
$32k
Projects, last 6 months
0

Across 1 contracts

0% fixed100% hourly
World#209,850 / 412k
🇺🇸Country#27,405 / 62.1k
Projects in all
3

Across 4 contracts

75% fixed25% hourly
World#304,140 / 412k
🇺🇸Country#44,018 / 62.1k

Earnings, last 30 days

$97.2kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$96k$97k$98k$99kOct 8Oct 23Nov 7

Skills