Micayla L.
Social Media Marketing | Email, Web & Ads for Established Brands
You're posting consistently, the content looks good, and the business still isn't generating the inquiries it should at its size. I'm Micayla Land. I lead a six-person studio in Oregon running the full engine for established brands: social, email, Meta ads, and the website underneath. We work with established businesses with real revenue and a reputation that hasn't caught up to their marketing. An audit usually surfaces the same three things. The content is well produced but it could belong to any competitor in your category. There's no clear next step, so the attention it earns has nowhere to go. Or the website underneath was built for a version of the business that no longer exists. Messaging is first. Everything else is downstream of it. We don't just post content. We build the machine. RESULTS Navarra Gardens credits social with a 30% increase in business, with content interactions up 300%. Hive & Honey Candle Supply grew average Facebook reach 462% and content interactions 833% over thirteen months. A nonprofit client grew engagement 400% and reach 287% in thirty days. Selected clients include Navarra Gardens, Hive & Honey Candle Supply, and Brain First Parenting. Top Rated with 100% Job Success on Upwork. Gold in 2024 and Bronze in 2025 at the Best of the Willamette Valley awards for Website Design and Services. Our average client relationship runs over three years. HOW WE START Every engagement opens with an audit, not a content calendar. I review your analytics, your website, your existing content, your competitors, and the path a customer takes from finding you to buying. You get back a written diagnosis: what your messaging is currently saying against what it needs to say, where people are dropping off, which channels are worth your money and which aren't, and a 90-day priority order. You can take the roadmap to your in-house team or have us execute it. If we continue together, the audit becomes month one of the retainer. WHAT WE RUN Social media. Strategy, content planning, creation, copy, publishing and performance reporting across Instagram, Facebook, LinkedIn, TikTok, Pinterest and Google Business Profile. Email. Campaign strategy and execution, list management, segmentation, automation and reporting through Mailchimp, Klaviyo and GoHighLevel. Websites. Five-page builds and strategic refreshes on Squarespace, Wix and Shopify, including copy, on-page SEO, mobile optimization, and a clear path from visit to inquiry. Meta ads. Strategy, creative direction, copy, targeting, testing and reporting, once the organic message is proven. A client who starts ads before the message works will blame the ads. WHO THIS IS FOR Service businesses, regulated practices, and product brands. We currently run dental, veterinary, therapy, wedding venue, bridal, dog training, ecommerce and nonprofit accounts. We don't take alternative or unregulated health claims. And we work best with clients who want a partner to lead, not to approve every line. Careful compliance review is normal and we're used to it. HOW WE WORK You hire me and you get my team. I lead strategy, I stay your point of contact, and I review the work. My team of seven handles execution across operations, client success, social media, and marketing technology. You'll approve content before it publishes, and every month you'll see what moved, what didn't, and what I think is standing in the way next. I don't believe in sending a dashboard full of green arrows and calling that strategy. RATES Retainers start at $2,000 a month for social media management. Most ongoing engagements fall between $2,000 and $4,500 depending on scope. Website builds are $2,500, refreshes are $1,000, and hourly work is $125. I'll ask about your budget on the first call. Everyone has a different number and none of them are the wrong answer. Knowing yours upfront means I can scope to it rather than sending a proposal you were never going to approve. Send me your website and whatever channels you're running now, and I'll tell you honestly whether we're a fit and where I'd start. WHAT CLIENTS SAY Vilma Ktona, La Reverie Bridal: "Working with Micayla and her team has been one of the best decisions I've made for my business... They took the reins and ran everything seamlessly, allowing me to focus on my brides and the day-to-day of my salon without worrying about the backend... Most importantly, I trust them fully. I know I'm in good hands, and that peace of mind is priceless." Eileen Devine, Brain First Parenting: "It was officially my highest earning launch EVER and also a 5-figure launch. I could not have done it without your support on the social media end." Karen, Navarra Gardens: "Since hiring Micayla a year ago as social media manager, my business is boasting a 30% increase." Thao, Chowa Co.: "There's noone better to help you grow your business."
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $6k
Billed in all: $39,392$39k
$3k in the last 6 months
Across 22 contracts
Earnings, last 30 days
Skill rankings: Top 6% in Social Media Kit
Ranked by MRR among everyone on Upwork with the skill.
- #25Social Media Kit397 freelancers · 🇺🇸 #10Top 6%🇺🇸#10 of 67
- #70Social Media Copy776 freelancers · 🇺🇸 #29Top 9%🇺🇸#29 of 269
- #113Social Media Carousel1,084 freelancers · 🇺🇸 #12Top 10%🇺🇸#12 of 75
- #122Pinterest1,387 freelancers · 🇺🇸 #32Top 9%🇺🇸#32 of 217
- #177Social Media Imagery1,915 freelancers · 🇺🇸 #24Top 9%🇺🇸#24 of 227
- #190Social Media Account Setup1,987 freelancers · 🇺🇸 #32Top 10%🇺🇸#32 of 285
- #382Social Media Lead Generation3,113 freelancers · 🇺🇸 #59Top 12%🇺🇸#59 of 333
- #451Instagram Marketing3,741 freelancers · 🇺🇸 #65Top 12%🇺🇸#65 of 301