Alina G.
Marketing & Graphic Design Lead | Brand, Editorial & B2B Design
I’m a marketing and graphic design lead specializing in polished brand systems, editorial design, presentations, B2B collateral, and client-facing materials. Before moving fully into marketing and creative work, I spent about five years working with hedge funds and boutique financial firms. I help companies turn scattered ideas, product information, and existing assets into clear, polished marketing materials that are easier to understand, easier to use, and easier to sell with. My work sits at the intersection of marketing strategy, copy, and design. I’m thinking not only about whether something looks good, but about who is receiving it, what needs to register first, and what the piece needs to accomplish. Sales, Marketing & Brand Collateral * One-pagers, sales sheets, and product sheets * Pitch decks and presentations * Client-facing PDFs and print collateral * Social and event graphics * Editorial layouts Content & Copy * LinkedIn and Instagram content * Email and newsletter copy * Website copy polish * CTAs, messaging, and brand voice Brand & Marketing Systems * Brand and visual guidelines * Social templates * Case studies and testimonial libraries * Messaging guides * Image, content, and asset organization I’m especially well suited to startups, growing companies, professional-services firms, founders, and established teams that need polished marketing without excessive hand-holding. I’m comfortable working from an existing brand guide, old deck, rough brief, messy content document, or scattered folder of assets. I can organize what exists, identify what is missing, establish the right visual and messaging hierarchy, and deliver clean final files. Tools: Adobe Illustrator, Photoshop, InDesign, Lightroom, Canva Pro, Wix, CapCut, Google Workspace, Microsoft Office. Availability: Up to 30 hrs/week, ET. Ongoing, hourly, retainer, and project-based work.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $5k
Billed in all: $10,751$11k
$1.3k in the last 6 months
Earnings, last 30 days
Skill rankings: Top 10% in Copywriting
Ranked by MRR among everyone on Upwork with the skill.
- #42Marketing Collateral Development241 freelancers · 🇺🇸 #23Top 17%🇺🇸#23 of 106
- #239Editorial Design1,564 freelancers · 🇺🇸 #58Top 15%🇺🇸#58 of 232
- #270Brand Guidelines2,070 freelancers · 🇺🇸 #73Top 13%🇺🇸#73 of 318
- #350Pitch Deck2,103 freelancers · 🇺🇸 #103Top 17%🇺🇸#103 of 407
- #394Brand Identity Design3,030 freelancers · 🇺🇸 #79Top 13%🇺🇸#79 of 369
- #536Branding & Marketing3,758 freelancers · 🇺🇸 #186Top 14%🇺🇸#186 of 1,207
- #755Social Media Design6,511 freelancers · 🇺🇸 #135Top 12%🇺🇸#135 of 711
- #799B2B Marketing4,592 freelancers · 🇺🇸 #163Top 17%🇺🇸#163 of 798