Viktor N.

Audit | Google Tag Manager | Google Analytics 4 | Server-side tagging | Data Analytics | Data Visualization Welcome to my profile. I’m a software engineer who understands analytics from the inside. I don’t just configure GA4, GTM, and pixels. Where a typical tracking specialist only works through the interface, I can go deeper: build custom GTM templates, implement server-side tracking, connect APIs, design ETL pipelines, set up data warehouses, and fix the real causes of data loss, duplication, and tracking errors. I deliver analytics end-to-end: from audit and architecture to implementation, debugging, data storage, processing, and reporting. You get not a set of disconnected configurations, but a reliable analytics system that actually helps your business make decisions. I’ve been working in software development since 2007. Senior level in Golang, PHP, Python, and C++. Former team lead. For the last 4 years, I’ve been focused on marketing data, web analytics, server-side tracking, ETL, and data infrastructure. 🛠️ I Can Help With 📈 GA4, GTM, DataLayer setup and debugging 📈 Meta Pixel + Conversion API 📈 TikTok Pixel + Events API 📈 Pinterest Pixel + Conversion API 📈 Google Ads tracking: web + server-side 📈 LinkedIn Insight Tag 📈 Microsoft Ads tracking 📈 GDPR / cookie consent setup 📈 Enhanced Ecommerce and conversion tracking 📈 Event tracking: forms, scrolls, clicks, videos, custom events 📈 Custom GTM templates 📈 Server-side tracking architecture 📈 API integrations 📈 ETL, mapping, validation and data processing 📈 BigQuery, PostgreSQL, ClickHouse, Snowflake 📈 Dashboards and reporting 🔍 Audit First: Not sure what is broken in your tracking or what should be improved first? Start with an audit. I can review your current analytics setup and provide a clear report with: ✅ how your tracking system works today ✅ where data is being lost, duplicated, or misattributed ✅ what should be fixed first ✅ what can be improved or added ✅ what architecture will work better for your business 🤝 What You Get: You are not locked into implementation with me after the audit. You can use the report to compare approaches, validate other opinions, and make the right decision for your business. Many clients continue working with me long-term because they need more than setup - they need a technical analytics partner. Send me a message, and I’ll tell you what kind of audit makes sense for your setup.