Mehmooda S.

Your brand is more than a logo. It’s how people recognize you, remember you, and decide whether they can trust your business. I’m a Graphic & Brand Designer with 7+ years of experience helping startups, businesses, agencies, and growing brands create professional visual identities and marketing materials that work across digital and print. From a single logo to a complete brand identity, packaging system, eBook, or marketing campaign, I concentrate on creating design that is intentional, consistent, and made specifically for the brand. I specialize in: • Custom logo design & logo redesign • Brand identity & visual identity • Full branding packages • Brand guidelines & style guides • Primary, secondary & submark logo systems • Packaging design & product labels • Amazon product graphics & e-commerce visuals • Brochures, catalogs, flyers & marketing materials • Business cards, letterheads & stationery • eBook, workbook & lead magnet design • Presentation & pitch deck design • Social media & promotional graphics • Landing page & website design in Figma • Print-ready artwork & production files • Existing artwork recreation, cleanup & vectorization For logo and branding projects, I don't rely on generic templates. I start by understanding the business, target audience, industry and the direction you want the brand to take. Then I develop a visual identity that can actually grow with the business. For packaging and print projects, I also think beyond the screen. I prepare organized, editable and production-ready artwork with the correct dimensions, bleed, colors and file formats required by your printer or manufacturer. Already have a design but only have a PNG or flattened file? I can recreate it as clean, editable vector artwork in Adobe Illustrator so you have proper source files for future changes and production. I work mainly with Adobe Illustrator, Photoshop, InDesign, and Figma, and I'm comfortable starting from a detailed brief, existing brand guidelines, sketches, references, or even a rough idea that needs to be turned into something polished. My idea is not to make your brand look like everyone else's. It's to create a visual system that is right for your business and stays consistent wherever your customers see it. With 7+ years of experience, 500+ completed projects and a Top Rated profile on Upwork, I understand that good design is only part of the job. Communication, attention to detail, organized source files and making sure the final work is actually usable matter just as much. If you need a designer who can take an idea from a rough concept to a polished, production-ready final design, I'd be happy to discuss your project. Key Skills: Logo Design | Logo Designer | Brand Identity | Branding | Visual Identity | Logo Redesign | Business Logo | Company Logo | Startup Logo | Corporate Logo | Minimalist Logo | Wordmark Logo | Lettermark Logo | Monogram Logo | Emblem Logo | Abstract Logo | Geometric Logo | Combination Logo | Packaging Design | Product Packaging | Label Design | Amazon Product Design | E-commerce Design | Brand Guidelines | Brand Style Guide | Business Card Design | Stationery Design | Letterhead Design | Brochure Design | Catalog Design | Flyer Design | eBook Design | Workbook Design | Lead Magnet Design | Presentation Design | Pitch Deck Design | Marketing Materials | Social Media Design | Print Design | Print-Ready Design | Vector Logo Design | Adobe Illustrator | Adobe Photoshop | Adobe InDesign | Figma | Graphic Design