Madeleine H.

Health and Wellness Copywriter

Scientific Writing With a Bachelor of Science in Human Biology and technical writing and employment history in medicine, I have a comprehensive understanding of science as it relates to the human body. My concentration in scientific writing lends me the skills to help edit, write, and review scientific literature or healthcare-adjacent projects. This experience has equipped me with a deep understanding and a unique perspective that I bring to every project. Whether it’s editing, writing, or reviewing scientific literature, my focus is on producing work that is both accurate and accessible. I regularly dive into research reviews, author articles on medical conditions, develop patient guides, and pick apart the efficacy of the latest medical interventions, with the goal of making complex information understandable, interesting, and relevant. For healthcare-adjacent projects, I work with several B2B HealthTech SaaS companies, crafting informed marketing copy that resonates with professional audiences. My familiarity with EU and FDA medical device regulations and in-depth knowledge of medical facility operations (especially acute care, radiology, behavioral health, and the use of EHRs) equip me to address the specific pain points of the healthcare industry. Behavioral Health Content For behavioral health-related content, I have a freelancer team that specializes in empathetic content related to anxiety, depression, and addiction treatment for patient and family audiences. Health & Wellness Writing On the wellness side, I have certifications in personal training and nutrition (NASM Certified Personal Trainer, Corrective Exercise Specialty, Certified Nutrition Coach), focusing on prehabilitation and rehabilitation. My experience as a personal trainer spans several years. It encompasses leading "silver sneakers" fall-risk reduction classes at a big box gym, to providing nutrition counseling, personal training, and strength training at a women-only weightlifting gym called Train and Nourish. In addition to my hands-on work, I have developed injury prevention programs, diabetes management initiatives, educational health modules for all ages, and authored articles that break down topics like active ingredients in supplements, digestion, and general health and wellness practices. Social Media Management and Website Optimization I manage social media accounts and websites for naturopaths, SaaS companies, medical clinics, boutique gyms, and other health-related businesses, specializing in content creation, planning, and execution/optimization of posts with a focus on AEO. My work includes initiatives to build partnerships, increase visibility, boost authority scores, and craft a cohesive brand image that aligns with the values and goals of each client. I have executed several successful rebrands in this context.