Anna M.

I've spent the last five years designing websites and products around two questions: what should be easier for the user, and what should work better for the business? My work covers Web Design, UI/UX Design, and Business Websites & Landing Pages, with research, information architecture, prototyping, responsive design, with a focus on usability and conversion. When analytics or behavioral data are available, I use them in design decisions. HOW I OPTIMIZE I don't redesign screens in isolation. I look at the problem first, then prioritize by user impact, business value, and implementation effort. Depending on the project and data available: - Analytics/funnels — conversion, drop-offs, form completion, device/source differences - Heatmaps/recordings — interaction patterns and friction - User flows — unclear or complex paths - Figma prototypes — structure, logic, states, edge cases - User-testing findings, when available — failures, errors, points of confusion That means looking at the evidence, identifying friction, forming a hypothesis, defining what should be measured, and making one focused change. Users may miss a CTA, struggle with navigation, lose track of the product path, or hit friction on mobile. I turn those findings into focused UI/UX Design or Web Design changes tied to a clear outcome. For Business Websites & Landing Pages, I define the primary action early and build around it. Website Design & Redesign For Web Design projects, I work with hierarchy, navigation, CTAs, forms, responsive behavior, and usability to create a path toward inquiry, booking, signup, or purchase. Landing Page Design I work from message match to conversion: offer clarity, first-screen hierarchy, proof, objections, CTA sequence, and section order. I review the path from traffic source to action. On Business Websites & Landing Pages, relevant metrics can include CTA CTR, form completion, lead conversion, signup progression, or checkout progression. Mobile App UI/UX Design I work through core flows, navigation, onboarding, states, errors, and edge cases in Figma. When product or testing data are available, I use them to inform UI/UX Design decisions. UI/UX Web Design I work on the information architecture beneath the interface: what belongs where, what people expect to find, and what matters at each decision point. I map paths and simplify unclear routes. On Business Websites & Landing Pages, this means better findability and a shorter path to action. Website Structure & UX Research I combine user intent with content audits, competitor research, user-flow mapping, and data. The findings shape sitemap, navigation, hierarchy, and content priorities to improve findability and shorten the path to key actions. Prototyping & Interaction Design I use wireframes and Figma prototypes to validate flows, states, and edge cases before development. When testing findings are available, I use them to refine the flow. On Business Websites & Landing Pages, this helps protect critical conversion paths. E-commerce Website Design I review the journey from product discovery through PDP, cart, and checkout, focusing on findability, trust, CTA visibility, mobile usability, and purchase friction. When data are available, I look for hesitation and drop-offs. Web Design decisions can target PDP-to-cart, add-to-cart, checkout progression, or abandonment. Amazon Storefront & Landing Page Design I design storefronts and landing pages for brands on Amazon, including product storytelling, navigation, comparisons, campaigns, and mobile layouts within Amazon's platform constraints. SaaS & Marketing Websites I structure positioning, features, pricing, proof, objections, and CTAs around one question: can someone understand the product and know what to do next? On Business Websites & Landing Pages for SaaS, that means a clearer path toward demos, trials, signups, or qualified leads, supported by UI/UX Design. Responsive Web Design Scaling desktop down isn't the job. I rethink content order, navigation, touch targets, forms, and CTA visibility, and flag design choices that may affect loading speed or layout stability. UI/UX Design should stay clear across devices. PLATFORMS & INDUSTRIES I prepare designs for WordPress, Shopify website design, Wix Web Design, Webflow Design, Amazon Storefronts, and custom builds. As a website designer, I document responsive behavior and conversion paths for implementation. Business & Corporate Websites · Medical & Healthcare Websites · Legal & Consulting Websites · Real Estate Websites · Education Websites & Online Courses · Restaurants & Hospitality Websites · E-commerce Websites & Amazon Storefronts · SaaS & Tech Marketing Websites · Travel & Fashion Websites · Content-Driven Websites & Blogs Across these projects, Business Websites & Landing Pages should make the next step clear and support a measurable business goal. UI/UX Design helps reduce friction between user intent and that action.