Heather M.
Social Media Strategist | Content Creator | Brand Storytelling
I help mission-driven brands, educational organizations, and thought leaders create engaging social media content and brand storytelling that builds connection, trust, and audience growth. My work combines social media strategy, content creation, short-form video, and creative direction across platforms including Instagram, TikTok, LinkedIn, Facebook, and YouTube Shorts. From reels and educational content to campaign assets and visual storytelling, I translate ideas into clear, compelling content that resonates with audiences. With a background spanning both education and digital communications, I bring a unique understanding of how to communicate complex ideas in ways that feel accessible, human, and engaging. I support clients with content strategy, brand positioning, campaign development, audience engagement, and cross-platform storytelling, often acting as an extension of internal teams. Many of my collaborations evolve into long-term creative partnerships, but I also enjoy supporting individual projects that need thoughtful strategy, polished execution, and strong communication. If you're looking for a creative partner who can think strategically while also bringing ideas to life visually, I’d love to connect.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $2.5k
Billed in all: $3,492$3.5k
$1.3k in the last 6 months
Across 11 contracts
Earnings, last 30 days
Skill rankings: Top 15% in Copywriting
Ranked by MRR among everyone on Upwork with the skill.
- #112Marketing Campaign Setup & Implementation416 freelancers · 🇺🇸 #28Top 27%🇺🇸#28 of 91
- #590Creative Direction2,705 freelancers · 🇺🇸 #211Top 22%🇺🇸#211 of 1,039
- #684Content Marketing3,405 freelancers · 🇺🇸 #157Top 20%🇺🇸#157 of 803
- #860Brand Strategy3,282 freelancers · 🇺🇸 #293Top 26%🇺🇸#293 of 1,086
- #1,171Content Strategy4,813 freelancers · 🇺🇸 #271Top 24%🇺🇸#271 of 1,142
- #1,899Marketing Strategy8,415 freelancers · 🇺🇸 #493Top 23%🇺🇸#493 of 2,185
- #3,079Digital Marketing13,812 freelancers · 🇺🇸 #556Top 22%🇺🇸#556 of 2,362
- #3,253Copywriting21,052 freelancers · 🇺🇸 #856Top 15%🇺🇸#856 of 5,608