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Rickus J.
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Rickus J.

SEO, Google Ads & Website Design Specialist

I help home service businesses — plumbers, contractors, landscapers, and local trades — get more qualified leads through SEO and Google Ads. Over the past 7 years I've managed 140+ marketing strategies and 300+ paid ad campaigns across the US, UK, and South Africa, generating 150,000+ qualified leads for clients in competitive local markets. 🔥 My Core Specialties Local & Technical SEO (Google Business Profile, on-page, content, backlinks) Google Ads Management (Search, Display, Remarketing) built for service-area businesses Conversion-focused Website Design (WordPress) when you need a site that actually converts calls I also offer Shopify/e-commerce SEO and email marketing/automation for clients who need it — but local service lead generation is where I do my best work. 🔥 What Makes My Approach Different Every project starts with understanding your service area, your close rate, and where leads are actually dropping off — not just traffic or impressions. I build strategy around: ✔ More qualified leads in your service area ✔ Lower cost per lead ✔ Higher local search visibility ✔ Positive ROI you can actually track back to revenue 🔥 Who I Work With Plumbers, HVAC, landscaping, detailing/auto services, and other home service companies across the US, UK, and South Africa who need consistent, measurable lead flow — not vanity metrics. 🔥 Let's Talk If you're a local service business looking for predictable lead growth, send me your goals and I'll tell you honestly what's achievable and how.

🇿🇦Stellenbosch, South Africa$35/hr100% JSS5.00 (4)Since Jun 2023
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Earnings and projects

MRR
$5.5k

Last 6 months ÷ 6

World#4,479 / 412k
🇿🇦Country#17 / 2,548
Revenue, last 30 days
$6.7k

Last 6 months: $33k

World#3,245 / 412k
🇿🇦Country#11 / 2,548
Total earnings
$66k

Billed in all: $70k

World#59,553 / 412k
🇿🇦Country#302 / 2,548
Per project
$3.7k

$4.7k in the last 6 months

World#46,465 / 412k
🇿🇦Country#258 / 2,548
Projects, last 6 months
7
14% fixed86% hourly
World#28,826 / 412k
🇿🇦Country#76 / 2,548
Projects in all
18

Across 19 contracts

47% fixed53% hourly
World#143,608 / 412k
🇿🇦Country#701 / 2,548

Earnings, last 30 days

$69.7k+$6.7k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$60k$65k$70kOct 8Oct 23Nov 7

Skill rankings: #1 in 1 skill of 15

Rarest: top 0.22% in Google AdSense, of 461. Ranked by MRR among everyone on Upwork with the skill.

  1. 1Google AdSense461 freelancers · 🇿🇦 #1Top 0.22%
  2. #6All in One SEO529 freelancers · 🇿🇦 #1Top 1%
  3. #23Divi2,162 freelancers · 🇿🇦 #1Top 1%
  4. #33SEO Setup & Configuration1,493 freelancers · 🇿🇦 #1Top 2%
  5. #35Wix4,075 freelancers · 🇿🇦 #1Top 0.86%
  6. #36Paid Media1,517 freelancers · 🇿🇦 #1Top 2%
  7. #78Local SEO5,176 freelancers · 🇿🇦 #1Top 2%
  8. #91SEO Strategy5,668 freelancers · 🇿🇦 #1Top 2%