Rickus J.
SEO, Google Ads & Website Design Specialist
I help home service businesses — plumbers, contractors, landscapers, and local trades — get more qualified leads through SEO and Google Ads. Over the past 7 years I've managed 140+ marketing strategies and 300+ paid ad campaigns across the US, UK, and South Africa, generating 150,000+ qualified leads for clients in competitive local markets. 🔥 My Core Specialties Local & Technical SEO (Google Business Profile, on-page, content, backlinks) Google Ads Management (Search, Display, Remarketing) built for service-area businesses Conversion-focused Website Design (WordPress) when you need a site that actually converts calls I also offer Shopify/e-commerce SEO and email marketing/automation for clients who need it — but local service lead generation is where I do my best work. 🔥 What Makes My Approach Different Every project starts with understanding your service area, your close rate, and where leads are actually dropping off — not just traffic or impressions. I build strategy around: ✔ More qualified leads in your service area ✔ Lower cost per lead ✔ Higher local search visibility ✔ Positive ROI you can actually track back to revenue 🔥 Who I Work With Plumbers, HVAC, landscaping, detailing/auto services, and other home service companies across the US, UK, and South Africa who need consistent, measurable lead flow — not vanity metrics. 🔥 Let's Talk If you're a local service business looking for predictable lead growth, send me your goals and I'll tell you honestly what's achievable and how.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $33k
Billed in all: $69,651$70k
$4.7k in the last 6 months
Across 19 contracts
Earnings, last 30 days
Skill rankings: #1 in 1 skill of 15
Rarest: top 0.22% in Google AdSense, of 461. Ranked by MRR among everyone on Upwork with the skill.
- Google AdSense461 freelancers · 🇿🇦 #1Top 0.22%🇿🇦#1 of 2
- #6All in One SEO529 freelancers · 🇿🇦 #1Top 1%🇿🇦#1 of 3
- #23Divi2,162 freelancers · 🇿🇦 #1Top 1%🇿🇦#1 of 8
- #33SEO Setup & Configuration1,493 freelancers · 🇿🇦 #1Top 2%🇿🇦#1 of 6
- #35Wix4,075 freelancers · 🇿🇦 #1Top 0.86%🇿🇦#1 of 18
- #36Paid Media1,517 freelancers · 🇿🇦 #1Top 2%🇿🇦#1 of 17
- #78Local SEO5,176 freelancers · 🇿🇦 #1Top 2%🇿🇦#1 of 14
- #91SEO Strategy5,668 freelancers · 🇿🇦 #1Top 2%🇿🇦#1 of 28