Elizaveta K.
SENIOR GRAPHIC DESIGNER | Packaging, Brand Identity & Illustration
👋 Hi, I'm Liza - a Graphic Designer & Illustrator with 8+ years of experience helping businesses build memorable and professional brands. I hold a degree in Graphic Design & Illustration and specialize in product packaging design, label design, logo design, brand identity, and custom brand illustrations for growing businesses. I've worked with startups and established companies across the food & beverage, hospitality, wellness, beauty, pet, travel, and lifestyle industries, creating branding, packaging, and illustrations that are both visually distinctive and commercially effective. Whether it's a new brand, a packaging refresh, or a custom illustration project, I provide end-to-end design services - from the initial concept to print-ready, production-ready, and digital assets. My design style ranges from playful, bold, colorful, and hand-drawn to clean, modern, and refined - always tailored to your brand's personality, audience, and business goals. 📌 Services I offer: Logo Design Brand Identity & Visual Identity Systems Product Packaging, Packaging Design & Label Design (boxes, pouches, bags, bottles, cans, tubes, jars, cartons, sleeves, mailers & retail packaging) Packaging Refresh, Artwork Adaptation & Production Files Vectorization & Refinement of Existing Designs Packaging Illustration Custom Brand Illustrations Mascots & Character Design Sticker & Icon Design Print Design (menus, flyers, posters, postcards, stickers, signage, thank you cards, etc.) Social Media Graphics & Templates Illustration Systems for Websites, Apps & Marketing Materials 🤝 Why clients choose me: ✔ Professional degree in Graphic Design & Illustration ✔ 300+ successful projects for clients across the US and Europe ✔ Clear communication, reliable deadlines, and a collaborative process ✔ Expert in Adobe Illustrator, Photoshop, Figma, Procreate, and Canva ✔ Strategic design that combines creativity with real business goals Industries I've worked with: Food & Beverage • Coffee Shops • Restaurants • Bakeries • Beverage Brands • CPG • FMCG • Health & Wellness • Supplements • Functional Foods • Beauty & Personal Care • Pet Brands • Kids Brands • Hospitality • Travel • Lifestyle ... and I'm always excited to collaborate with brands in new industries and bring fresh ideas to every project! 📩 I'd love to hear about your project! Share a few details, and I'll provide a clear scope, timeline, and fixed-price quote before we begin. Looking forward to hearing from you 🚀
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $3.3k
Billed in all: $16,397$16k
$206 in the last 6 months
Across 18 contracts
Across 70 contracts
Earnings, last 30 days
Skill rankings: Top 11% in 2D Illustration
Ranked by MRR among everyone on Upwork with the skill.
- #76Hand-Drawn Style553 freelancers · 🇨🇿 #1Top 14%🇨🇿#1 of 4
- #84Covers & Packaging616 freelancers · 🇨🇿 #1Top 14%🇨🇿#1 of 3
- #89Food Packaging411 freelancers · 🇨🇿 #1Top 22%🇨🇿#1 of 1
- #133Label Design618 freelancers · 🇨🇿 #1Top 22%🇨🇿#1 of 1
- #2812D Illustration2,504 freelancers · 🇨🇿 #2Top 11%🇨🇿#2 of 12
- #341Corporate Brand Identity2,351 freelancers · 🇨🇿 #2Top 15%🇨🇿#2 of 5
- #356Label & Packaging Design2,014 freelancers · 🇨🇿 #2Top 18%🇨🇿#2 of 7
- #544Brand Identity Design3,030 freelancers · 🇨🇿 #3Top 18%🇨🇿#3 of 9