Jakub D.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

I’m a performance marketing professional with 7+ years of hands-on experience managing and optimizing digital campaigns across international markets, with Programmatic and Paid Media as my core areas of expertise. I specialize in turning business and campaign objectives into practical media strategies, managing campaigns end-to-end - from planning and setup through bidding, optimization, performance analysis and reporting. My strongest area is Programmatic, with advanced experience across DV360 and The Trade Desk, including campaign planning, audience and inventory strategy, bidding, pacing, optimization, measurement and performance analysis. I also have experience with Google Ads and SA360, as well as working knowledge of Amazon DSP, Teads, Meta and LinkedIn. I’ve worked across European, US and international markets, managing campaigns for major brands and working closely with clients, senior stakeholders, data teams, creative teams, publishers and media partners. In previous roles, I have also acted as a client-facing manager, translating business requirements into actionable media recommendations and performance strategies. Selected results include: Managed €1M+ monthly Programmatic activity in the German market for a leading automotive brand, maintaining average campaign efficiency around 40% better than KPI targets. Managed ~$800K monthly Programmatic activity in the US for a leading automotive brand, delivering an average 20% month-over-month CPA improvement through continuous optimization. Reduced CPL by 15% in Spain for three consecutive months through SEA optimization for a B2B company in the automotive industry. Achieved a 30% annual reduction in Amazon’s primary KPI in Poland through Programmatic activity and ongoing campaign optimization. Managed large-scale international media activity across multiple markets, combining campaign performance with commercial and channel-level profitability analysis. Beyond campaign execution, I’m particularly strong in data-driven decision making. I regularly analyse metrics such as CPA, CPL, ROAS, CPC, CTR, conversion rate, pacing, reach, frequency and other platform and business KPIs, while looking beyond individual campaign metrics to understand the profitability and effectiveness of channels, markets, brands and media investments. I’m also experienced in tracking, analytics and reporting, including GTM, GA4, Looker Studio and Tableau, and comfortable working with Data Science, Engineering and other technical teams when more advanced measurement or optimization solutions are required. My approach is straightforward: understand the business objective → identify the right media strategy → execute → analyse the data → optimise → turn the findings into clear business actions. I’m comfortable working independently on projects, but also in close collaboration with clients and internal teams. I value clear communication, ownership and measurable results, and I’m particularly interested in projects involving Programmatic, performance marketing, paid media strategy, campaign optimization, media buying, analytics and international growth.