Maria B.

I help B2B and SaaS teams clean up HubSpot, build GTM systems, automate manual revenue work, and use AI to improve prospecting, CRM hygiene, reporting, and sales workflows. My background is Revenue Operations, GTM systems, and CRM architecture. I’ve worked both in-house and on the agency side, which means I understand the strategy, the systems, and the messy reality of getting teams to actually use what gets built. In my first year at Varsity Tutors for Schools, our team built an outbound engine from scratch with four SDRs and generated roughly $15M in pipeline. Since then, I’ve worked across agency, internal, and founding RevOps roles, helping teams connect strategy, process, data, and automation into one working revenue system. I’m especially strong at the intersection of RevOps, GTM, and practical AI automation. I don’t just “set up tools.” I help you understand what is broken, design the right workflow, and build the system that runs it. A growing part of my work is helping revenue teams use AI in practical ways, not as a buzzword. I build AI-assisted workflows that reduce manual research, speed up prospecting, improve CRM hygiene, and give sales and leadership better context before decisions are made. Examples of what I can help with: → HubSpot CRM architecture, cleanup, and optimization → Sales pipeline design and lifecycle stage cleanup → Lead routing, scoring, enrichment, and qualification → Clay workflows for prospecting and GTM intelligence → n8n, Zapier, and AI workflow automation →AI-powered lead research and account enrichment workflows → AI agents that summarize accounts, deals, or customer activity → Custom HubSpot properties, reports, dashboards, and automations → CPQ, quote, and deal process improvements → Revenue reporting for founders, CROs, and GTM leaders → Outbound engine design and SDR workflow optimization → Internal RevOps tools built with Cursor, Replit, or Lovable Tools I work with include HubSpot, Clay, n8n, Cursor, Zapier, Stripe, DealHub, 6sense, ZoomInfo, Unify, Starbridge, Replit, Lovable, and LLM-based workflows. After working in both agency and internal RevOps roles, I’m currently leaning toward part-time or hourly engagements where I can come in, solve a clear revenue systems problem, and leave the team with something useful, clean, and easy to operate. The best fit is a company that knows its revenue process is too manual, messy, or hard to measure, and wants someone who can both design the operating model and build the system behind it. If you need a RevOps operator who understands strategy and systems, automation, I can help.