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Estefania T.
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Estefania T.

Bilingual Marketing Strategist & Project Manager | B2B & B2C Growth

I help ambitious businesses align their marketing with their growth goals—turning scattered digital efforts into strategic, results-driven campaigns. The Problem I Solve: Many businesses have social media presence, but it's not connected to strategy. They post content, run ads, and hope something sticks. Meanwhile, their competition is building integrated marketing systems that actually drive revenue. My Solution: I design and lead integrated marketing strategies that connect audience, message, and execution. Then I manage the entire implementation—making sure campaigns run smoothly, teams stay aligned, and results actually happen. What This Means for You: ✓ A clear marketing strategy aligned with your business goals ✓ Campaign planning and execution that's actually organized and measurable ✓ Someone who manages the complexity so you can focus on running your business ✓ Real results: more visibility, better engagement, more conversions My Approach: 1. Understand your business, market, and goals 2. Design a strategy that makes sense for your situation 3. Execute with precision and attention to detail 4. Measure and optimize based on real data 5. Scale what works Industries I Know Well: Hospitality & tourism, B2B platforms, education, healthcare, ecommerce, research & consulting, wellness What I've Built: - Multi-property hospitality content strategies (Instagram followers +12-169%) - B2B lead generation systems (campaigns generating 50+ qualified leads/month) - Integrated digital strategies for platforms with 1000+ users - UGC creator management and content coordination - Marketing automation systems that reduced manual work by 70% - Content frameworks that scale across social, email, and blog Current Focus: I'm focused on working with businesses that are ready to invest in strategy, not just tactics. If you're looking for someone to post content for $5/hour, I'm not the right fit. But if you want someone who understands how to build a marketing system that actually works—and who'll manage the execution—let's talk. Services I Offer: • Marketing Strategy Development • Campaign Planning & Management • Digital Strategy & Marketing Architecture • Project Management & Team Coordination • Content Systems & Strategy • UGC Creator Management • Performance Analysis & Optimization

🇪🇨Quito, Ecuador$25/hr100% JSS5.00 (4)Since Jun 2023
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Earnings and projects

MRR
$2.3k

Last 6 months ÷ 6

World#18,715 / 412k
🇪🇨Country#43 / 636
Revenue, last 30 days
$1.8k

Last 6 months: $14k

World#23,844 / 412k
🇪🇨Country#52 / 636
Total earnings
$25k

Billed in all: $26k

World#125,179 / 412k
🇪🇨Country#197 / 636
Per project
$1.4k

$1.5k in the last 6 months

World#101,506 / 412k
🇪🇨Country#189 / 636
Projects, last 6 months
9
67% fixed33% hourly
World#21,105 / 412k
🇪🇨Country#27 / 636
Projects in all
18

Across 21 contracts

67% fixed33% hourly
World#143,608 / 412k
🇪🇨Country#138 / 636

Earnings, last 30 days

$25.7k+$1.8k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$23k$24k$25k$26kOct 8Oct 23Nov 7

Skill rankings: Top 2% in Blog Content

Ranked by MRR among everyone on Upwork with the skill.

  1. #63Brand Positioning909 freelancers · 🇪🇨 #1Top 7%
  2. #65Project Management Professional892 freelancers · 🇪🇨 #1Top 7%
  3. #74B2C Marketing1,239 freelancers · 🇪🇨 #1Top 6%
  4. #79LinkedIn Marketing1,819 freelancers · 🇪🇨 #1Top 4%
  5. #128Blog Content5,596 freelancers · 🇪🇨 #1Top 2%
  6. #144Mailchimp2,594 freelancers · 🇪🇨 #1Top 6%
  7. #160WordPress Website Design2,948 freelancers · 🇪🇨 #1Top 5%
  8. #285B2B Marketing4,592 freelancers · 🇪🇨 #2Top 6%