Smita S.

I have been part of the advertising world for over 20 years, and have worked in agencies across Mumbai, Dubai and Vancouver. During the latter half of my time in Dubai I had the privilege to work on some of the world’s best-known hospitality, luxury and destination brands, helping author brand positioning and strategy documents, creating communication strategies for both local and global brand awareness and crafting stories that resonated with the audience via the medium of print, video, social media and on-ground initiatives. In my current role in Vancouver, I continue to hone my skills in storytelling, helping places big and small evolve into meaningful brands for the long term. I have worked at leading multinational agencies in three countries, and have also spent time learning the intricacies of the digital world, with a two-year stint as an Information Architect at a leading digital company. Along the way, I have also published a book of short stories.