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Jitendra C.
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Jitendra C.

Fractional Growth Leader | Ads, Funnel, Retention & Revenue Growth

Most businesses don’t need another ad manager. They need someone who understands how growth actually works across acquisition, onboarding, retention and monetization. That’s where I come in. I’m a growth operator with 12+ years of experience helping startups and scaled brands grow profitably across fintech, SaaS, travel tech, ecommerce and consumer internet. My background spans both strategic leadership and hands-on execution so I’m equally comfortable diagnosing broken growth economics at the business level or getting deep into campaign, funnel, attribution and conversion details. I’ve led growth across brands like Spocket, Paytm, MobiKwik, Goibibo and TripHobo, managing growth programs from early experimentation to scaled acquisition engines. 🚀 Selected outcomes: Spocket - Scaled new subscriber acquisition 3X in 7 months while managing ~$250K in paid spend at profitable CAC:LTV ratio of 1:3. Goibibo - Grew room nights 40% YoY while improving ROAS 34% on $9M+ annual paid budgets TripHobo - Increased tours orders 55% MoM while reducing CPA 80%, improving ROAS 330% in 2 months Paytm - Scaled motor insurance GMV 9X in 12 months MobiKwik - Grew monthly transacting users from 1M to 1.3M 🚀 How I typically help clients: - Paid acquisition strategy & scaling (Meta / Google/TikTok/X/Reddit/Linkedin) - CAC / LTV diagnosis & growth economics - Funnel conversion optimization - Attribution & measurement strategy - Growth experimentation frameworks - Retention / monetization strategy (Email/Push/SMS/Whatsapp Flows) - Fractional growth leadership for startups and scaling brands 🚀 Best fit clients: I work best with founders and growth-stage businesses that: - are already or looking to start spending on acquisition - need sharper growth economics - want strategic ownership, not just campaign execution - care about profitable scaling 🚀 Working model: Depending on the need, I work as: - strategic consultant - fractional growth leader - acquisition growth partner If you need more than campaign management and want someone who can think like an operator while executing like a specialist, let’s talk.

🇮🇳Gurgaon, India$60/hr100% JSS5.00 (17)Since Jun 2023

Earnings and projects

MRR
$3.5k

Last 6 months ÷ 6

World#9,882 / 412k
🇮🇳Country#1,226 / 45.9k
Revenue, last 30 days
$5.1k

Last 6 months: $21k

World#5,497 / 412k
🇮🇳Country#603 / 45.9k
Total earnings
$70k

Billed in all: $73k

World#56,616 / 412k
🇮🇳Country#8,807 / 45.9k
Per project
$3.5k

$3.5k in the last 6 months

World#48,667 / 412k
🇮🇳Country#5,575 / 45.9k
Projects, last 6 months
6

Across 9 contracts

22% fixed78% hourly
World#34,405 / 412k
🇮🇳Country#4,220 / 45.9k
Projects in all
20

Across 28 contracts

29% fixed71% hourly
World#133,447 / 412k
🇮🇳Country#19,181 / 45.9k

Earnings, last 30 days

$73.4k+$5.1k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$65k$70k$75kOct 8Oct 23Nov 7

Skill rankings: Top 2% in Social Media Marketing

Ranked by MRR among everyone on Upwork with the skill.

  1. #19Growth Hacking523 freelancers · 🇮🇳 #3Top 4%
  2. #37Marketing Consulting836 freelancers · 🇮🇳 #3Top 4%
  3. #54Email Campaign1,929 freelancers · 🇮🇳 #2Top 3%
  4. #81Growth Strategy1,470 freelancers · 🇮🇳 #4Top 6%
  5. #115Klaviyo2,875 freelancers · 🇮🇳 #14Top 4%
  6. #134Campaign Management3,111 freelancers · 🇮🇳 #18Top 4%
  7. #184Google Tag Manager3,074 freelancers · 🇮🇳 #27Top 6%
  8. #205Search Engine Marketing3,899 freelancers · 🇮🇳 #61Top 5%