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Henock M.
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Henock M.

Logo and Brand Identity Designer for SaaS, PropTech & IoT Companies

Brand identity & Logo designer for SaaS, PropTech & IoT Companies. My branding has helped founders raise $30M+, most recently, SiFly's $20M Series A. 🗓️ 𝐓𝐚𝐤𝐢𝐧𝐠 𝐨𝐧 𝐨𝐧𝐥𝐲 𝟐-𝟑 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬 𝐩𝐞𝐫 𝐦𝐨𝐧𝐭𝐡. You're building something valuable, but your brand isn't helping you win: → Investors hesitate → Deals are lost to competitors → First impressions don't land in key meetings This is not a product problem. It's a perception problem I help tech founders turn their brand into a deal-closing asset through brand strategy, logo, brand identity & rebranding design, so they can: → build instant brand trust → stand out in competitive markets → attract customers, investors, and partners Here’s what we build: • Brand Strategy & Design • Web Design & Development • Sales Assets (Pitch Decks) • LinkedIn Content Systems Everything is designed around one outcome: → Helping SaaS, PropTech & IoT Companies win more customers. Branding has helped my clients achieve results like: • Della → 2 enterprise deals in 6 weeks • SiFly → $13M+ raised after rebranding • AccelNet → 4× revenue growth • Evident Source → Largest partnership secured in 60 days • NEX → Scaled operations and expanded the team WHAT I DELIVER: Brand strategy · Brand positioning · Logo design (logotype, logomark) · Brand identity systems · visual identity systems · Brand guidelines & style guides · Rebranding · Pitch deck & investor presentation design · Website & landing page design (Figma, Webflow) · Social media design —————————————— RISK-FREE GUARANTEE: If you don't feel confident in my work after the first phase, you'll get a full refund, no questions asked.  I take the risk. You take the result ——————————————   WHO THIS IS FOR: Tech founders launching, entering fundraising, or scaling: B2B and B2C SaaS, fintech, proptech, AI, and enterprise software, plus marketing agencies. Consistently rated 5★ by growing tech companies. → If you're serious about fixing how your brand is perceived, DM and I'll walk you through how I'd build your brand.

🇪🇹Addis Ababa, Ethiopia$25/hr100% JSS4.71 (17)Since Jun 2023

Earnings and projects

MRR
$1.1k

Last 6 months ÷ 6

World#45,061 / 412k
🇪🇹Country#135 / 1,609
Revenue, last 30 days
$0

Last 6 months: $6.5k

Total earnings
$35k

Billed in all: $35k

World#99,282 / 412k
🇪🇹Country#144 / 1,609
Per project
$797

$461 in the last 6 months

World#141,834 / 412k
🇪🇹Country#517 / 1,609
Projects, last 6 months
14
100% fixed0% hourly
World#11,056 / 412k
🇪🇹Country#28 / 1,609
Projects in all
44
98% fixed2% hourly
World#69,306 / 412k
🇪🇹Country#67 / 1,609

Earnings, last 30 days

$35.2kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$34.5k$35.0k$35.5k$36.0kOct 9Oct 24Nov 8

Skill rankings: Top 7% in Icon Design

Ranked by MRR among everyone on Upwork with the skill.

  1. #7Color Palette86 freelancers · 🇪🇹 #2Top 8%
  2. #29Logo Usage Guidelines278 freelancers · 🇪🇹 #2Top 10%
  3. #47Logotype505 freelancers · 🇪🇹 #3Top 9%
  4. #49Brand Book Design392 freelancers · 🇪🇹 #3Top 13%
  5. #76Icon Design1,150 freelancers · 🇪🇹 #2Top 7%
  6. #151Typography2,054 freelancers · 🇪🇹 #2Top 7%
  7. #230Brand Design2,324 freelancers · 🇪🇹 #3Top 10%
  8. #311Brand Identity Design3,030 freelancers · 🇪🇹 #1Top 10%