Henock M.
Logo and Brand Identity Designer for SaaS, PropTech & IoT Companies
Brand identity & Logo designer for SaaS, PropTech & IoT Companies. My branding has helped founders raise $30M+, most recently, SiFly's $20M Series A. 🗓️ 𝐓𝐚𝐤𝐢𝐧𝐠 𝐨𝐧 𝐨𝐧𝐥𝐲 𝟐-𝟑 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬 𝐩𝐞𝐫 𝐦𝐨𝐧𝐭𝐡. You're building something valuable, but your brand isn't helping you win: → Investors hesitate → Deals are lost to competitors → First impressions don't land in key meetings This is not a product problem. It's a perception problem I help tech founders turn their brand into a deal-closing asset through brand strategy, logo, brand identity & rebranding design, so they can: → build instant brand trust → stand out in competitive markets → attract customers, investors, and partners Here’s what we build: • Brand Strategy & Design • Web Design & Development • Sales Assets (Pitch Decks) • LinkedIn Content Systems Everything is designed around one outcome: → Helping SaaS, PropTech & IoT Companies win more customers. Branding has helped my clients achieve results like: • Della → 2 enterprise deals in 6 weeks • SiFly → $13M+ raised after rebranding • AccelNet → 4× revenue growth • Evident Source → Largest partnership secured in 60 days • NEX → Scaled operations and expanded the team WHAT I DELIVER: Brand strategy · Brand positioning · Logo design (logotype, logomark) · Brand identity systems · visual identity systems · Brand guidelines & style guides · Rebranding · Pitch deck & investor presentation design · Website & landing page design (Figma, Webflow) · Social media design —————————————— RISK-FREE GUARANTEE: If you don't feel confident in my work after the first phase, you'll get a full refund, no questions asked. I take the risk. You take the result —————————————— WHO THIS IS FOR: Tech founders launching, entering fundraising, or scaling: B2B and B2C SaaS, fintech, proptech, AI, and enterprise software, plus marketing agencies. Consistently rated 5★ by growing tech companies. → If you're serious about fixing how your brand is perceived, DM and I'll walk you through how I'd build your brand.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $6.5k
Billed in all: $35,151$35k
$461 in the last 6 months
Earnings, last 30 days
Skill rankings: Top 7% in Icon Design
Ranked by MRR among everyone on Upwork with the skill.
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- #47Logotype505 freelancers · 🇪🇹 #3Top 9%🇪🇹#3 of 9
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- #230Brand Design2,324 freelancers · 🇪🇹 #3Top 10%🇪🇹#3 of 12
- #311Brand Identity Design3,030 freelancers · 🇪🇹 #1Top 10%🇪🇹#1 of 10