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Daniela C.
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Daniela C.

Graphic Designer & Art Director - Branding - Visual Identity - AI Crea

I'm a graphic designer and publicist with a passion for building brands that connect, communicate, and leave a lasting impression. Over the years I've collaborated with companies in food, fashion, technology, and advertising agencies — bringing ideas to life across both digital and print formats. I bring a detail-oriented eye and a creative mindset to every project, whether I'm crafting a complete visual identity, designing editorial pieces, directing a social media strategy, or working on a lettering illustration from scratch. I love the process as much as the result, and I always make sure to understand each client's voice before putting pen (or cursor) to paper. What I work with: Design tools: Adobe Illustrator, Adobe Photoshop, Procreate, Premiere Pro, CapCut AI creative tools: Midjourney, Adobe Firefly, Runway, Higgsfield, Freepik AI, Envato, Claude My areas of expertise include: Branding & Visual Identity · Lettering & Typography · Art Direction · Editorial Design · Social Media Design · AI Applied to Creative Processes · Print & Digital Production I'm collaborative, communicative, and committed to delivering work that not only looks great but actually works. If you're looking for a creative partner who pays attention to every detail and brings both strategy and aesthetic sensibility to the table — let's talk.

🇨🇴Medellin, Colombia$20/hr100% JSS5.00 (1)Since Jun 2023

Earnings and projects

MRR
$2.9k

Last 6 months ÷ 6

World#13,564 / 412k
🇨🇴Country#150 / 4,578
Revenue, last 30 days
$3.2k

Last 6 months: $17k

World#11,677 / 412k
🇨🇴Country#128 / 4,578
Total earnings
$68k

Billed in all: $73k

World#58,111 / 412k
🇨🇴Country#448 / 4,578
Per project
$34k

$8.6k in the last 6 months

World#2,214 / 412k
🇨🇴Country#21 / 4,578
Projects, last 6 months
2
0% fixed100% hourly
World#88,918 / 412k
🇨🇴Country#773 / 4,578
Projects in all
2
0% fixed100% hourly
World#328,886 / 412k
🇨🇴Country#2,673 / 4,578

Earnings, last 30 days

$73.5k+$3.2k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$70k$72k$74kOct 8Oct 23Nov 7

Skill rankings: Top 0.69% in Procreate

Ranked by MRR among everyone on Upwork with the skill.

  1. #10Procreate1,451 freelancers · 🇨🇴 #1Top 0.69%
  2. #20Personal Branding613 freelancers · 🇨🇴 #1Top 3%
  3. #28Corporate Branding802 freelancers · 🇨🇴 #1Top 3%
  4. #762D Design2,927 freelancers · 🇨🇴 #3Top 3%
  5. #102Advertising2,698 freelancers · 🇨🇴 #1Top 4%
  6. #137Branding & Marketing3,758 freelancers · 🇨🇴 #1Top 4%
  7. #312Branding9,059 freelancers · 🇨🇴 #4Top 3%
  8. #498Adobe Illustrator24,314 freelancers · 🇨🇴 #9Top 2%