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Farhan A.

Farhan A.

Certified Google & Meta Ads Expert | PPC, Lead Gen & ROAS

**$1M+ AD SPEND MANAGED** | **LEAD GENERATION & ROAS** | **CERTIFIED GOOGLE & META ADS EXPERT** Are you spending money on Google or Meta Ads but not getting enough qualified leads, sales, or return on your budget? I help businesses build, optimize, and scale paid advertising campaigns with a focus on what actually matters — qualified leads, sales, CPA, ROAS, and profitable growth. I specialize in Google Ads and Meta Ads, with hands-on experience across lead generation, local services, eCommerce, and performance-focused campaigns. WHAT I CAN HELP WITH • Google Ads — Search, Shopping & Performance Max • Meta Ads — Facebook & Instagram Lead Generation, Sales & Retargeting • Campaign Setup, Restructuring & Optimization • Lead Generation for Local & Service Businesses • eCommerce & Shopping Campaigns • Conversion Tracking — GA4, Google Tag Manager & Meta Pixel • Keyword & Search Term Optimization • Negative Keyword & Audience Strategy • Remarketing & Retargeting • Campaign Audits & Performance Analysis • Budget Optimization, Testing & Scaling I don't focus on getting more clicks just for the sake of getting traffic. I look at whether those clicks are turning into real business results. My approach is simple: Research → Strategy → Tracking → Launch → Test → Optimize → Scale For existing accounts, I look beyond the campaign settings. I review search terms, keywords, targeting, ads, landing pages, conversion tracking, budgets, bidding, audience quality, and lead/sales data to identify wasted spend and growth opportunities. One example: a Google Shopping campaign I managed generated 359+ conversions from approximately CA$15.5K in ad spend, with over CA$214K in tracked conversion value. Whether you need someone to build campaigns from scratch, fix an underperforming account, improve tracking, or take over ongoing optimization, I can help. If you're already running Google or Meta Ads, send me your website and current goal. I'll be happy to take a look and tell you where I would start.

🇵🇰Jhelum, Pakistan$13/hr100% JSS4.62 (82)Since Jul 2023

Earnings and projects

MRR
$404

Last 6 months ÷ 6

World#86,513 / 412k
🇵🇰Country#11,013 / 52.9k
Revenue, last 30 days
$398

Last 6 months: $2.4k

World#68,693 / 412k
🇵🇰Country#8,812 / 52.9k
Total earnings
$86k

Billed in all: $89k

World#46,052 / 412k
🇵🇰Country#3,621 / 52.9k
Per project
$853

$186 in the last 6 months

World#136,367 / 412k
🇵🇰Country#12,808 / 52.9k
Projects, last 6 months
13

Across 18 contracts

28% fixed72% hourly
World#12,442 / 412k
🇵🇰Country#2,888 / 52.9k
Projects in all
101

Across 145 contracts

28% fixed72% hourly
World#27,392 / 412k
🇵🇰Country#4,074 / 52.9k

Earnings, last 30 days

$89.1k+$398 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$88.5k$89.0k$89.5kOct 9Oct 24Nov 8

Skill rankings: Top 17% in Twitter/X Marketing

Ranked by MRR among everyone on Upwork with the skill.

  1. #225Twitter/X Marketing1,321 freelancers · 🇵🇰 #30Top 17%
  2. #244Google Merchant Center763 freelancers · 🇵🇰 #37Top 32%
  3. #296Bing Ads856 freelancers · 🇵🇰 #24Top 35%
  4. #307Facebook Pixel Setup & Optimization1,163 freelancers · 🇵🇰 #79Top 26%
  5. #395Google Ads Account Setup1,074 freelancers · 🇵🇰 #54Top 37%
  6. #418Google Shopping1,118 freelancers · 🇵🇰 #56Top 37%
  7. #471Keyword Research1,930 freelancers · 🇵🇰 #116Top 24%
  8. #560Google Ads Account Management1,516 freelancers · 🇵🇰 #84Top 37%