Farhan A.
Certified Google & Meta Ads Expert | PPC, Lead Gen & ROAS
**$1M+ AD SPEND MANAGED** | **LEAD GENERATION & ROAS** | **CERTIFIED GOOGLE & META ADS EXPERT** Are you spending money on Google or Meta Ads but not getting enough qualified leads, sales, or return on your budget? I help businesses build, optimize, and scale paid advertising campaigns with a focus on what actually matters — qualified leads, sales, CPA, ROAS, and profitable growth. I specialize in Google Ads and Meta Ads, with hands-on experience across lead generation, local services, eCommerce, and performance-focused campaigns. WHAT I CAN HELP WITH • Google Ads — Search, Shopping & Performance Max • Meta Ads — Facebook & Instagram Lead Generation, Sales & Retargeting • Campaign Setup, Restructuring & Optimization • Lead Generation for Local & Service Businesses • eCommerce & Shopping Campaigns • Conversion Tracking — GA4, Google Tag Manager & Meta Pixel • Keyword & Search Term Optimization • Negative Keyword & Audience Strategy • Remarketing & Retargeting • Campaign Audits & Performance Analysis • Budget Optimization, Testing & Scaling I don't focus on getting more clicks just for the sake of getting traffic. I look at whether those clicks are turning into real business results. My approach is simple: Research → Strategy → Tracking → Launch → Test → Optimize → Scale For existing accounts, I look beyond the campaign settings. I review search terms, keywords, targeting, ads, landing pages, conversion tracking, budgets, bidding, audience quality, and lead/sales data to identify wasted spend and growth opportunities. One example: a Google Shopping campaign I managed generated 359+ conversions from approximately CA$15.5K in ad spend, with over CA$214K in tracked conversion value. Whether you need someone to build campaigns from scratch, fix an underperforming account, improve tracking, or take over ongoing optimization, I can help. If you're already running Google or Meta Ads, send me your website and current goal. I'll be happy to take a look and tell you where I would start.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $2.4k
Billed in all: $89,117$89k
$186 in the last 6 months
Across 18 contracts
Across 145 contracts
Earnings, last 30 days
Skill rankings: Top 17% in Twitter/X Marketing
Ranked by MRR among everyone on Upwork with the skill.
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