Herman A.

⭐ 15,000+ ad creatives for digital campaigns and social media 🧠 Creative Strategist & Lead Designer at a US performance marketing agency 🚀 Premium apparel brand: revenue more than doubled (+100%+) during the months I led creative, from ~$10K to ~$27K in weekly sales 💰 AI video ad hit 5.6x ROAS in its first 7 days and became the top ad in its category on the account 🔥 Hook variation outperformed the account's main campaign by 25% on ROAS, in a category Meta restricts 📈 AI UGC ads with up to 3.85% CTR, 2–3x the Meta average and the highest of any UGC on the account ⚡ AI video production end-to-end: script, AI character, scenes, voiceover, edit 🎨 AI-powered statics, banners and carousels for Meta Ads 💼 5+ years creating ad creatives for Meta Ads and digital marketing I combine creative strategy with AI production: I decide what to say and to whom, then build the videos, statics and banners myself, fast and ready for testing. 🎯 My Approach: I don't start with templates, I start with your brand. Before designing anything, I decode your brand voice, target audience, competitors, and awareness stage. Then I check what's actually running in Meta Ad Library, in your niche and outside it. Every angle, hook, and scene is built for your product and ideal customer. AI speeds up the production, and the strategy decides what gets made. No generic creatives. No recycled hooks. After launch, I read the results with you (hook rate, CTR, new-customer ROAS), and each next round builds on what worked. What I can help with: ✔ Ad creatives for Meta Ads with a focus on conversions ✔ End-to-end AI UGC video production (script, scene design, AI character generation, voiceover, editing) ✔ Consistent AI creators across a full batch of videos ✔ AI-generated video creatives for ads, Reels and TikTok ✔ Hook testing variations: multiple opening lines per video to find what converts ✔ AI-generated static ads, banners and product visuals ✔ Meta Ads and Instagram carousels ✔ Creative variations for A/B testing ✔ Adapting creatives for different formats and platforms (9:16, 4:5, 1:1) ✔ Email design (EDM, newsletters, email visuals) ✔ Creatives for B2B and SaaS products ✔ Custom brand decoding and creative strategy before design begins ✔ Brand research: positioning, voice of customer, awareness map, avatars and angles ✔ Creative briefs with angles, hooks and a test plan ✔ Cross-niche format research: borrowing winning patterns from outside your category ✔ Awareness-stage targeted creatives (Unaware → Solution Aware → BOFU) ✔ Landing page and product page audits with conversion copy ✔ Restricted categories (sexual wellness, supplements, health & beauty): claims checked and framed to pass Meta review What you get: ▪ Creatives ready to launch in Meta Ads (square, vertical, mobile-first formats) ▪ A brief with angles and hooks you approve before production ▪ Multiple variations for A/B testing (different visuals, copy, angles and hooks) ▪ Clean, professional design aligned with your brand ▪ Fast turnaround without long revision cycles ▪ Editable source files (Figma / Photoshop) Who I work with: ▪ e-commerce and DTC brands (wellness, beauty, apparel, home, accessories) ▪ service businesses (clinics, fitness, home services) ▪ B2B and SaaS products (construction, logistics, services) ▪ marketing teams and agencies (including white-label) Tools I use: * Figma, Photoshop - ad creative and static design * After Effects, Premiere Pro, CapCut - video creation and editing * Seedance, Omni, Higgsfield - AI video generation * Nano Banana 2, ChatGPT Image 2 - AI image generation * ElevenLabs - AI voiceover * ComfyUI workflows - end-to-end AI creative production pipeline * Meta Ad Library, Ads Manager, Triple Whale - research and performance analysis Ready to launch creatives that fit your brand, not the brand a template made for you? Let's talk. Send me your product link and your current best ad, and I'll come back with 3 angles I'd test first. Then we start with a small paid test batch and scale what works. Drop me a message - I respond within hours. 🚀