Carina W.

Hey there! I’m the person founders bring in and I step in as your right hand — bringing structure, visibility, and follow-through across your operations, marketing, and revenue workflows so you can stay focused on growth. I’ve spent 10+ years working across sales, marketing, and operations — and the throughline is this: most teams don’t need more ideas. They need someone who can actually make things run. I’ll help you streamline systems, manage projects, and keep things moving across departments (without you having to chase anything down). What I do: - Own day-to-day operations so nothing falls through the cracks - Clean up and manage CRM systems (HubSpot, Zoho, Salesforce) - Build and optimize sales pipelines + reporting - Oversee marketing ops (email, funnels, automation, content workflows) - Run project management across teams (Asana, Notion, monday, etc.) - Coordinate contractors, vendors, and internal teams - Create systems that reduce manual work (AI + automation) - Act as a second brain to the founder — tracking priorities, decisions, and execution Who I work best with: - Founders and small teams (startup → growth stage) - Indie brands (beauty, wellness, lifestyle) - Service-based businesses and agencies - Anyone tired of managing everything themselves How I work: I’m calm, direct, and very good at stepping into messy environments and making them make sense without overcomplicating things or slowing your team down. If you want someone to own the moving pieces and keep things running we should talk! Open to fractional roles, long-term support, or project-based work. Available across US- based time zones. Rate negotiable based on scope of project.