Malik A.

Stop hiring Virtual Assistants to solve Engineering problems. If you are looking for someone to manually enter data or send generic emails, I am not the right fit. I am the Principal of North Star Signals, a GTM Engineering firm. I architect and deploy the Revenue Operating Systems that power high-growth B2B sales teams. My clients are not buying my time; they are buying a proprietary infrastructure that automates 90% of their top-of-funnel grunt work. The "North Star" Methodology: Most companies fail at outbound because of "Context Decay"—bad data, broken logic, and generic messaging. I fix this by treating your GTM motion as a software product, not a list of tasks. My Core Architecture: Advanced Clay Waterfalls: I don't just "find emails." I build complex logic trees that waterfall through multiple providers (Apollo, Prospeo, Datagma), normalize job titles using LLMs (OpenAI), and score leads based on "Why Now" signals before they ever touch your CRM. HubSpot Architecture & Revenue Logic: Most HubSpot instances are a graveyard of messy data and broken reports. I turn your CRM into a high-fidelity Source of Truth. I specialize in architecting complex property schemas, automating lifecycle stage progressions (MQL to SQL), and building "Guardrail" workflows that prevent sales reps from entering bad data. I don't just add fields; I build the logic that makes your pipeline accurate and forecastable. Human-in-the-Loop Logic: Automation is dangerous without verification. I build "Exception Loops" where low-confidence data is automatically routed to a manual review queue and fed back into the system, ensuring zero drift in your CRM. The Tech Stack: Enrichment: Clay, Apollo, BuiltWith. Orchestration: n8n, Zapier, Make (Webhooks & API Integrations). CRM: HubSpot (Enterprise/Ops Hub), Salesforce. Execution: Smartlead, Instantly. Who I Work With: I partner with VC-backed startups, Sales Agencies, and Fractional VPs of Sales who need enterprise-grade infrastructure. I accept a limited number of retainer and project-based engagements. If you are ready to stop guessing and start engineering your revenue, let’s talk. Malik Alexander Principal, North Star Signals