Zainab K.
Social Media Manager | Instagram & TikTok | Reels & Content Strategy
I help brands grow on Instagram and TikTok through strategic content, Reels, short-form video, and consistent social media management. I’m a Social Media Manager and Content Strategist specializing in Instagram and TikTok content, Reels, content planning, community engagement, and organic growth. I help businesses, personal brands, e-commerce companies, coaches, and startups turn their ideas and existing content into engaging, platform-specific social content. ### What I can help with 📱 Social Media Management - Instagram & TikTok management - Content calendars and planning - Scheduling and publishing - Community and comment management - Profile optimization 🎬 Reels & Short-Form Content - Instagram Reels - TikTok videos - YouTube Shorts - Hooks, captions and CTAs - Short-form video editing - Content repurposing 📝 Content Strategy & Creation - Social media content strategy - Content ideas and creative direction - Carousels, Stories and graphics - UGC and product content - Brand-focused content planning 📈 Growth & Optimization - Organic engagement strategies - Audience growth - Social media analytics - Performance tracking - Content optimization 🤖 AI-Powered Content Workflows I use AI tools alongside proven content workflows to speed up research, ideation, scripting, visual creation, and content production while keeping your brand voice consistent. Whether you need ongoing social media management or someone to turn your existing content into engaging Reels and posts, I can help you build a consistent presence that attracts and engages the right audience.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $1.7k
Billed in all: $6,177$6.2k
$155 in the last 6 months
Across 12 contracts
Across 50 contracts
Earnings, last 30 days
Skill rankings: Top 19% in Copywriting
Ranked by MRR among everyone on Upwork with the skill.
- #670Social Media Engagement2,106 freelancers · 🇳🇬 #43Top 32%🇳🇬#43 of 162
- #766TikTok Marketing2,601 freelancers · 🇳🇬 #62Top 29%🇳🇬#62 of 197
- #891Social Media Strategy2,932 freelancers · 🇳🇬 #72Top 30%🇳🇬#72 of 230
- #971Community Management2,973 freelancers · 🇳🇬 #91Top 33%🇳🇬#91 of 339
- #1,007YouTube Shorts3,159 freelancers · 🇳🇬 #39Top 32%🇳🇬#39 of 221
- #1,078Social Media Video3,559 freelancers · 🇳🇬 #56Top 30%🇳🇬#56 of 285
- #1,141Instagram Marketing3,741 freelancers · 🇳🇬 #86Top 30%🇳🇬#86 of 255
- #1,264CapCut3,760 freelancers · 🇳🇬 #72Top 34%🇳🇬#72 of 294