Esther O.
Web Designer: WordPress, Shopify & GHL | SEO + CRO + Landing Pages
Most businesses lose customers before they ever say hello. Your website has 3–5 seconds to communicate value, build trust, and move a visitor toward action. If it is not built around how real users think, scroll, and click, you are leaving money on the table every single day. I build websites that do not just look good. They work. HERE IS WHAT THAT MEANS FOR YOU Whether you are launching a new brand, rebuilding a slow or outdated site, or trying to turn more traffic into actual revenue, you need more than a designer. You need someone who understands Web Design, Web Development, SEO, and Conversion Rate Optimization (CRO) as one connected system. That is exactly what I deliver across WordPress, Shopify, GoHighLevel (GHL), Wix, and Squarespace. THIS IS FOR YOU IF: → Your website gets traffic but not enough leads or sales → You are starting from scratch and want it done right the first time → Your current site looks outdated, loads slowly, or feels disconnected from your brand → You need a high-converting Landing Page, Sales Funnel, or eCommerce store → You want SEO baked in from day one, not added as an afterthought WHAT I BUILD AND HOW I BUILD IT WordPress Website Design and Development Custom WordPress websites built with clean HTML, CSS, and Elementor. Fully responsive, speed-optimized, and SEO-ready. From theme customization to full Website Development, designed to convert from the first click. Shopify Store Design and Development Complete Shopify store setup, redesign, and customization. High-converting product pages and Landing Pages built with mobile-first design, strong Graphic Design principles, and a clear path to purchase. GoHighLevel (GHL) Funnels and Automation Sales funnel and Landing Page creation, CRM integration, lead capture systems, and full funnel automation workflows, all aligned with your marketing strategy and conversion goals. Wix and Squarespace Website Design Clean, professional Wix and Squarespace websites with custom layouts, brand-aligned Graphic Design, and optimized user experience, ideal for service providers and small businesses. Conversion Rate Optimization (CRO) Strategic CTA placement, trust-building design elements, user flow mapping, A/B Testing, and engagement triggers that turn passive visitors into active leads and buyers. SEO and Search Visibility On-page and technical Search Engine Optimization (SEO), keyword-focused content structuring, performance improvements for faster load times, and full SEO integration across all platforms. WHY CLIENTS HIRE ME OVER AND OVER ✔ I connect Web Design, SEO, CRO, and marketing into one system, not siloed services ✔ Deep expertise across WordPress, Shopify, GHL, Wix, and Squarespace ✔ Every website is built for speed, search visibility, and conversions ✔ Clean, strategic Graphic Design rooted in how users actually behave ✔ Long-term thinking, built to grow with your business, not just go live ✔ Clear communication, structured delivery, and zero guesswork YOUR NEXT STEP IS SIMPLE Send me a message describing your project or sharing your current website. I will review it and tell you exactly what is holding it back, and what needs to happen to fix it. No pressure. Just clarity. Let's build something that actually works. KEYWORDS WORDPRESS WEBSITE DESIGN | WORDPRESS DEVELOPER | WORDPRESS CUSTOMIZATION | WORDPRESS THEME CUSTOMIZATION | WORDPRESS ELEMENTOR | WORDPRESS SEO | WORDPRESS LANDING PAGE | WORDPRESS WEBSITE REDESIGN | WORDPRESS SPEED OPTIMIZATION | WORDPRESS PLUGIN CUSTOMIZATION | WORDPRESS WEB DEVELOPMENT | WORDPRESS ECOMMERCE | WOOCOMMERCE DESIGN | SHOPIFY WEBSITE DESIGN | SHOPIFY STORE SETUP | SHOPIFY EXPERT | SHOPIFY THEME CUSTOMIZATION | SHOPIFY STORE CUSTOMIZATION | SHOPIFY LANDING PAGE DESIGN | SHOPIFY STORE REDESIGN | SHOPIFY UX DESIGN | SHOPIFY MOBILE OPTIMIZATION | SHOPIFY PAGE SPEED OPTIMIZATION | SHOPIFY CONVERSION RATE OPTIMIZATION | SHOPIFY ECOMMERCE DESIGN | SHOPIFY CUSTOM DEVELOPMENT | SHOPIFY STORE BRANDING | SHOPIFY PRODUCT PAGE DESIGN | SHOPIFY CHECKOUT OPTIMIZATION | SHOPIFY SEO | GOHIGHLEVEL FUNNEL | GOHIGHLEVEL LANDING PAGE | GOHIGHLEVEL CRM | GOHIGHLEVEL AUTOMATION | GHL FUNNEL BUILDER | GHL WEBSITE DESIGN | GOHIGHLEVEL WORKFLOW | WIX WEBSITE DESIGN | WIX WEBSITE DEVELOPER | WIX STORE DESIGN | SQUARESPACE WEBSITE DESIGN | SQUARESPACE CUSTOMIZATION | SQUARESPACE DEVELOPER | WEB DESIGN | WEBSITE DESIGN | WEB DEVELOPMENT | LANDING PAGE DESIGN | SALES FUNNEL DESIGN | CONVERSION RATE OPTIMIZATION | CRO | SEARCH ENGINE OPTIMIZATION | SEO | ON-PAGE SEO | TECHNICAL SEO | GRAPHIC DESIGN | UI UX DESIGN | USER EXPERIENCE DESIGN | RESPONSIVE WEB DESIGN | MOBILE-FIRST DESIGN | WEBSITE REDESIGN | WEBSITE CUSTOMIZATION | ECOMMERCE WEBSITE DESIGN | BUSINESS WEBSITE DESIGN | LEAD GENERATION WEBSITE | HIGH-CONVERTING LANDING PAGE | A/B TESTING | CTA OPTIMIZATION | WEBSITE SPEED OPTIMIZATION | WEBSITE PERFORMANCE | BRAND IDENTITY DESIGN | WEBSITE FOR SMALL BUSINESS | WEBSITE FOR SERVICE PROVIDERS | STARTUP WEBSITE
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $1k
Billed in all: $3,434$3.4k
$260 in the last 6 months
Across 23 contracts
Earnings, last 30 days
Skill rankings: Top 24% in HTML
Ranked by MRR among everyone on Upwork with the skill.
- #35Theme Installation138 freelancers · 🇳🇬 #4Top 25%🇳🇬#4 of 17
- #566A/B Testing1,603 freelancers · 🇳🇬 #43Top 35%🇳🇬#43 of 152
- #715Website Customization2,423 freelancers · 🇳🇬 #96Top 30%🇳🇬#96 of 336
- #1,214Shopify Apps3,368 freelancers · 🇳🇬 #113Top 36%🇳🇬#113 of 359
- #1,298Website4,628 freelancers · 🇳🇬 #133Top 28%🇳🇬#133 of 442
- #1,400WordPress Theme4,985 freelancers · 🇳🇬 #23Top 28%🇳🇬#23 of 110
- #1,601Shopify Theme4,613 freelancers · 🇳🇬 #157Top 35%🇳🇬#157 of 543
- #1,697Landing Page Design4,897 freelancers · 🇳🇬 #245Top 35%🇳🇬#245 of 811