John Hector B.
Email & Website Copywriter | Tech & E-commerce
You can have the prettiest website, steady traffic, and consistent email campaigns—and still get ignored. Most of the time, it's just your copy not doing its job. A lot of tech and e-commerce brand sound the same (generic messaging, robotic tone, and no real reason to take action). But, good news for you! I can help fix that. I help brands write email campaigns and website copy that actually connect with people and turn visitors into buyers without sounding forced, spammy, or AI-generated. Here’s what I can help you with: • Email campaigns (welcome flows, promos, product launches) • Website copy (homepages, product pages, key sections) • Clear, persuasive messaging that actually drives clicks and sales My approach is simple. I focus on clarity first, because people won't convert if they don’t instantly understand your offer. Then I refine your messaging so it: • Feels natural and easy to read • Stands out from competitors • Guides your audience toward taking action I come from a creative writing background, which taught me how to capture attention and keep people engaged. Now, I apply that to copy that doesn’t just sound good—but performs. If your emails aren’t getting clicks, or your website feels “off” but you can’t figure out why, I can help you fix it.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $1.3k
Billed in all: $7,493$7.5k
$1.3k in the last 6 months
Across 2 contracts
Across 3 contracts
Earnings, last 30 days
Skill rankings: Top 20% in Website Copywriting
Ranked by MRR among everyone on Upwork with the skill.
- #16Sales Copy Review68 freelancers · 🇵🇭 #1Top 24%🇵🇭#1 of 1
- #111Website Copy406 freelancers · 🇵🇭 #5Top 27%🇵🇭#5 of 17
- #167Product Page716 freelancers · 🇵🇭 #18Top 23%🇵🇭#18 of 65
- #223Direct Response Copywriting741 freelancers · 🇵🇭 #12Top 30%🇵🇭#12 of 42
- #382Landing Page Optimization1,118 freelancers · 🇵🇭 #19Top 34%🇵🇭#19 of 62
- #395Sales Copywriting1,985 freelancers · 🇵🇭 #21Top 20%🇵🇭#21 of 94
- #578Website Copywriting2,920 freelancers · 🇵🇭 #28Top 20%🇵🇭#28 of 104
- #970Email Copywriting4,052 freelancers · 🇵🇭 #79Top 24%🇵🇭#79 of 317