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John Hector B.

John Hector B.

Email & Website Copywriter | Tech & E-commerce

You can have the prettiest website, steady traffic, and consistent email campaigns—and still get ignored. Most of the time, it's just your copy not doing its job. A lot of tech and e-commerce brand sound the same (generic messaging, robotic tone, and no real reason to take action). But, good news for you! I can help fix that. I help brands write email campaigns and website copy that actually connect with people and turn visitors into buyers without sounding forced, spammy, or AI-generated. Here’s what I can help you with: • Email campaigns (welcome flows, promos, product launches) • Website copy (homepages, product pages, key sections) • Clear, persuasive messaging that actually drives clicks and sales My approach is simple. I focus on clarity first, because people won't convert if they don’t instantly understand your offer. Then I refine your messaging so it: • Feels natural and easy to read • Stands out from competitors • Guides your audience toward taking action I come from a creative writing background, which taught me how to capture attention and keep people engaged. Now, I apply that to copy that doesn’t just sound good—but performs. If your emails aren’t getting clicks, or your website feels “off” but you can’t figure out why, I can help you fix it.

🇵🇭Batangas, Philippines$15/hr40% JSSSince Jul 2023

Earnings and projects

MRR
$221

Last 6 months ÷ 6

World#109,944 / 412k
🇵🇭Country#19,554 / 56.3k
Revenue, last 30 days
$420

Last 6 months: $1.3k

World#67,148 / 412k
🇵🇭Country#14,286 / 56.3k
Total earnings
$7.5k

Billed in all: $7.5k

World#220,769 / 412k
🇵🇭Country#35,300 / 56.3k
Per project
$3.7k

$1.3k in the last 6 months

World#45,888 / 412k
🇵🇭Country#10,497 / 56.3k
Projects, last 6 months
1

Across 2 contracts

100% fixed0% hourly
World#128,092 / 412k
🇵🇭Country#14,297 / 56.3k
Projects in all
2

Across 3 contracts

100% fixed0% hourly
World#328,886 / 412k
🇵🇭Country#36,738 / 56.3k

Earnings, last 30 days

$7.5k+$420 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$7,000$7,250$7,500Oct 8Oct 23Nov 7

Skill rankings: Top 20% in Website Copywriting

Ranked by MRR among everyone on Upwork with the skill.

  1. #16Sales Copy Review68 freelancers · 🇵🇭 #1Top 24%
  2. #111Website Copy406 freelancers · 🇵🇭 #5Top 27%
  3. #167Product Page716 freelancers · 🇵🇭 #18Top 23%
  4. #223Direct Response Copywriting741 freelancers · 🇵🇭 #12Top 30%
  5. #382Landing Page Optimization1,118 freelancers · 🇵🇭 #19Top 34%
  6. #395Sales Copywriting1,985 freelancers · 🇵🇭 #21Top 20%
  7. #578Website Copywriting2,920 freelancers · 🇵🇭 #28Top 20%
  8. #970Email Copywriting4,052 freelancers · 🇵🇭 #79Top 24%