Pietra S.
Social Media & Content Manager for Personal Brands | Aesthetic + Strat
Hi there! I help personal brands, coaches, and lifestyle businesses grow through aesthetic and structured social media content. From content strategy to execution, I turn ideas into consistent, engaging content that builds audience and drives visibility. I hold a Postgraduate Degree in Social Media and an MBA in Strategic Communication & Branding, which allows me to combine creativity with a strong strategic foundation to deliver real results. Recent work includes: • Built a brand and social media presence from scratch for a career coaching platform (content + community on Circle) • Supported growth through UGC creator outreach (Benable), increasing engagement and audience • Developed branding and visual identity for a fashion/lifestyle brand What I can help you with: • Social media strategy • Content creation (carousels, captions, templates) • Content planning & scheduling • Brand identity & visual direction • Community growth & engagement I’m especially passionate about working with fashion, lifestyle, and personal brands where visual identity and storytelling are key. I focus on creating content that feels intentional, aligned, and visually strong, not generic. If it sounds like a fit, feel free to reach out, I’d love to hear more about your project.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $192
Billed in all: $19,280$19k
$96 in the last 6 months
Earnings, last 30 days
Skill rankings: Top 41% in Social Media Marketing
Ranked by MRR among everyone on Upwork with the skill.
- #1,485Community Management2,973 freelancers · 🇧🇪 #5Top 50%🇧🇪#5 of 10
- #1,954Instagram Marketing3,741 freelancers · 🇧🇪 #2Top 52%🇧🇪#2 of 5
- #2,123Brand Identity4,932 freelancers · 🇧🇪 #4Top 43%🇧🇪#4 of 11
- #2,220Content Strategy4,813 freelancers · 🇧🇪 #2Top 46%🇧🇪#2 of 5
- #4,958Content Creation11,949 freelancers · 🇧🇪 #12Top 41%🇧🇪#12 of 29
- #5,836Digital Marketing13,812 freelancers · 🇧🇪 #5Top 42%🇧🇪#5 of 15
- #7,227Social Media Marketing17,756 freelancers · 🇧🇪 #2Top 41%🇧🇪#2 of 15
- #8,313Canva17,402 freelancers · 🇧🇪 #5Top 48%🇧🇪#5 of 15