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Pietra S.
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Pietra S.

Social Media & Content Manager for Personal Brands | Aesthetic + Strat

Hi there! I help personal brands, coaches, and lifestyle businesses grow through aesthetic and structured social media content. From content strategy to execution, I turn ideas into consistent, engaging content that builds audience and drives visibility. I hold a Postgraduate Degree in Social Media and an MBA in Strategic Communication & Branding, which allows me to combine creativity with a strong strategic foundation to deliver real results. Recent work includes: • Built a brand and social media presence from scratch for a career coaching platform (content + community on Circle) • Supported growth through UGC creator outreach (Benable), increasing engagement and audience • Developed branding and visual identity for a fashion/lifestyle brand What I can help you with: • Social media strategy • Content creation (carousels, captions, templates) • Content planning & scheduling • Brand identity & visual direction • Community growth & engagement I’m especially passionate about working with fashion, lifestyle, and personal brands where visual identity and storytelling are key. I focus on creating content that feels intentional, aligned, and visually strong, not generic. If it sounds like a fit, feel free to reach out, I’d love to hear more about your project.

🇧🇪Brussels, Belgium$20/hr100% JSS5.00 (4)Since Jul 2023

Earnings and projects

MRR
$32

Last 6 months ÷ 6

World#158,979 / 412k
🇧🇪Country#148 / 499
Revenue, last 30 days
$0

Last 6 months: $192

Total earnings
$18k

Billed in all: $19k

World#147,370 / 412k
🇧🇪Country#133 / 499
Per project
$2.6k

$96 in the last 6 months

World#62,381 / 412k
🇧🇪Country#60 / 499
Projects, last 6 months
2
0% fixed100% hourly
World#88,918 / 412k
🇧🇪Country#81 / 499
Projects in all
7
29% fixed71% hourly
World#236,188 / 412k
🇧🇪Country#272 / 499

Earnings, last 30 days

$19.3kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$19.0k$19.2k$19.4k$19.6kOct 8Oct 23Nov 7

Skill rankings: Top 41% in Social Media Marketing

Ranked by MRR among everyone on Upwork with the skill.

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  2. #1,954Instagram Marketing3,741 freelancers · 🇧🇪 #2Top 52%
  3. #2,123Brand Identity4,932 freelancers · 🇧🇪 #4Top 43%
  4. #2,220Content Strategy4,813 freelancers · 🇧🇪 #2Top 46%
  5. #4,958Content Creation11,949 freelancers · 🇧🇪 #12Top 41%
  6. #5,836Digital Marketing13,812 freelancers · 🇧🇪 #5Top 42%
  7. #7,227Social Media Marketing17,756 freelancers · 🇧🇪 #2Top 41%
  8. #8,313Canva17,402 freelancers · 🇧🇪 #5Top 48%