Arsalon A.

Driving profitable growth through data-driven creative strategy and intelligent automation. As an ex-unicorn first employee and top 1% creative strategist and creative operations expert, Arsalon rebuilds creative teams, delivers fast ROAS gains and unlocks CPAs at scale on Meta, Reddit, LinkedIn, Display and Youtube. As the performance creative lead on Upwork's paid acquisition team, Arsalon decreased creative production cycle times for Meta king-of-the-hill sprints by 83% shifting from quarterly to biweekly launches, reduced average production costs by 90% through transitioning away from a $1.5M a year agency to a agile creative ops model with freelancer designers and improved on platform CPA by 23% through faster learning loops and AI-driven optimization insights. When you hire Arsalon, you’re not just getting another freelancer — you’re getting a seasoned executive with proven results for top brands in the industry with delivered value on paid acquisition portfolios upwards of $40M annually.