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Yashvi P.
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Yashvi P.

Performance Creative Strategist | Meta Ads | AI UGC & Music Ads

I ideated, scripted, produced and managed the ads that drove $30M in revenue from my creatives. Most brands do not have a creative problem. They have a system problem. The winner fatigues and there is nothing tested to replace it. The testing roadmap stalls because production cannot keep up. The editor is a great editor but not a direct-response thinker, so the angle gets lost. Spend scales but the CPA quietly climbs. That is where profit leaks out. I fix that. I am not a video generator. I am a performance creative strategist who thinks like a media buyer and understands the business behind the number. I am AI-native. I have built my own AI workflows into real production, so I ship agency-level creative volume solo and your testing never bottlenecks on it. How I work: - I live inside the customer. Ad libraries, Amazon reviews, Reddit, Facebook comments, real voice of customer, so every angle is built on what actually moves people. - I turn research into winning angles and hooks, then into a testing roadmap that iterates off hook rate, hold rate, CPA and ROAS, not vanity metrics. - I produce at volume through my own proven AI direct-response pipelines, from first frame to final cut. - I read the account like a buyer. Not just surface metrics, but the overall business direction: what to scale, what to cut, what to refresh before it fatigues. Where I am strongest: macro market expansion. I understand how a market thinks before I write a single line. I scale into the EU Markets with native voiceover and localization, so the ad reads local and converts local, never translated. And I am fully proactive. Once you hand me the account, you never have to chase me or keep asking for the next thing. I stay on top of the ideas, on top of the data, and I keep the pipeline moving on my own. If you want a strategist who thinks in angles, buys off data, reads the whole business, and can own the creative loop from research to profitable scale, message me.

🇮🇳Delhi Cantonment, India$30/hr100% JSS4.96 (9)Since Jul 2023

Earnings and projects

MRR
$2k

Last 6 months ÷ 6

World#22,398 / 412k
🇮🇳Country#2,778 / 45.9k
Revenue, last 30 days
$3.3k

Last 6 months: $12k

World#10,930 / 412k
🇮🇳Country#1,358 / 45.9k
Total earnings
$13k

Billed in all: $14k

World#177,292 / 412k
🇮🇳Country#22,878 / 45.9k
Per project
$631

$672 in the last 6 months

World#161,742 / 412k
🇮🇳Country#20,228 / 45.9k
Projects, last 6 months
18

Across 19 contracts

89% fixed11% hourly
World#7,230 / 412k
🇮🇳Country#1,067 / 45.9k
Projects in all
20

Across 22 contracts

86% fixed14% hourly
World#133,447 / 412k
🇮🇳Country#19,181 / 45.9k

Earnings, last 30 days

$13.7k+$3.3k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$10k$12k$14kOct 8Oct 23Nov 7

Skill rankings: Top 4% in Copywriting

Ranked by MRR among everyone on Upwork with the skill.

  1. #37Direct Response Copywriting741 freelancers · 🇮🇳 #2Top 5%
  2. #118AI Builder1,112 freelancers · 🇮🇳 #17Top 11%
  3. #136Creative Strategy1,968 freelancers · 🇮🇳 #4Top 7%
  4. #141AI Image Generation2,564 freelancers · 🇮🇳 #13Top 5%
  5. #226AI Video Generation3,553 freelancers · 🇮🇳 #13Top 6%
  6. #265AI Consulting2,321 freelancers · 🇮🇳 #42Top 11%
  7. #441Facebook Ads Manager6,091 freelancers · 🇮🇳 #95Top 7%
  8. #500Facebook Advertising6,298 freelancers · 🇮🇳 #98Top 8%