Alex M.
Digital Analytics Implementation & Tag Management Specialist
• 20 years’ experience in digital analytics in both implementation (requirements gathering, tagging, tech spec docs, testing, data QA) and as an end-user (analysis, insights, reporting, dashboarding) • Highly experienced in usage of tag management tools including Google Tag Manager, Adobe DTM, Abobe Launch, Tealium, BrightTag/Signal • Expertise in major tools including Google Analytics/GA4, Google Data Studio, BigQuery, Adobe Analytics, Webtrends, Comscore, Klaviyo, Monetate, Ampitude • Comprehensive knowledge of Javascript, HTML, CSS, jQuery, SQL • Worked across multiple sectors agency-side & client side (Automotive | Media | Publishing | Fashion | eCommerce | Travel | Retail | Health/Pharma | Telecoms | Utilities | Sport | Events | Financial Services) • Past work includes: Dr Martens, The Jockey Club, Premier Inn, Arena Racing Co, BP, HeyCar, Brewdog, Beano Studios, Lexus, Disney, CNN, Mail Online, Daily Mirror, Equifax, Warner Music, Rolls Royce UK, Post Office, VISA, Ford, Audi, National Express
Earnings and projects
Last 6 months ÷ 6
Billed in all: $1,207$1.2k
Across 4 contracts