Salman F.

360-Degree Digital Marketing Expert & Performance Growth Specialist

Managed £65M+ in advertising spend across campaigns in the US, UK, APAC, and MENA regions, helping businesses scale through data-driven SEO, Google Ads, and paid acquisition systems. With 15+ years of experience in digital marketing, I focus on building performance-driven growth strategies for global brands. - Achieve 3x–5x ROAS through performance marketing supported by SEO growth - Increase organic traffic by up to 220%+ - Reduce CPA/CPL by 30–40% through campaign optimization - Improve conversion rates from ~2% to 4–7%+ using CRO and funnel improvements - Scale paid campaigns into predictable acquisition systems My expertise includes: Search Engine Optimization (SEO): 1- On-page, off-page, and technical SEO strategies using tools like Google Analytics, SEMrush, Ahrefs, Moz, and Google Search Console. 2- Keyword research, content optimization, backlink building, and site audits to improve organic rankings and drive high-quality traffic. Pay-Per-Click (PPC) Advertising: 1- Developing, managing, and optimizing Google Ads, Bing Ads, and display ads campaigns. 2- Maximizing ROI with strategies like remarketing, search ads, and shopping ads. Social Media Marketing & Advertising: 1- Crafting customized strategies for platforms like Facebook, Instagram (Meta Ads), LinkedIn, Twitter, Pinterest, TikTok, and Snapchat to engage audiences and increase conversions. 2- Paid Social Ads (Meta Ads, LinkedIn Ads, Twitter Ads, etc.), organic content strategies, and community management to foster engagement and brand loyalty. Influencer Marketing: Identifying and collaborating with influencers across Instagram, YouTube, TikTok, and other platforms to amplify brand awareness, reach new audiences, and drive conversions. Lead Generation: 1- Developing and optimizing lead generation strategies across channels like landing pages, email campaigns, webinars, social media, and paid ads to attract and convert high-quality leads. 2- Using tools like Leadpages, OptinMonster, and HubSpot to create automated systems that nurture leads into customers. Content Marketing: 1- Creating compelling, SEO-optimized content that drives traffic and builds trust with your target audience. 2- Blog posts, videos, infographics, podcasts, and eBooks to create a content strategy that aligns with your audience's needs and your business goals. Content distribution across various platforms like Medium, LinkedIn, YouTube, and more. Email Marketing: 1- Designing and implementing effective email campaigns using tools like Mailchimp, ActiveCampaign, SendGrid, and HubSpot to nurture relationships with leads and customers. 2- Email automation and segmentation to increase open rates, drive engagement, and boost conversions. Conversion Rate Optimization (CRO): Using tools like Hotjar, Google Optimize, Unbounce, and Crazy Egg to optimize website elements such as landing pages, calls to action, and forms to improve conversion rates. Affiliate Marketing: Developing and managing affiliate marketing programs to drive sales and increase brand exposure by partnering with affiliates who promote your products for a commission. Online Reputation Management (ORM): Managing and improving your online reputation through review management, PR strategies, and monitoring platforms like Google Reviews, Trustpilot, and Yelp. Video Marketing: 1- Creating engaging video content for platforms like YouTube, Instagram, Facebook, and TikTok to tell your brand's story and build trust. 2- YouTube SEO to enhance visibility and engagement. Mobile Marketing: Developing strategies for mobile applications and optimizing websites for mobile SEO to engage users on smartphones and tablets. E-commerce Marketing: Specializing in driving sales and conversions for e-commerce businesses through strategies like product page optimization, Google Shopping Ads, retargeting ads, and conversion optimization. Data Analytics & Reporting: 1- Using Google Analytics, Google Tag Manager, Kissmetrics, and Data Studio to track campaign performance, gather insights, and optimize strategies 2- Data-driven decision-making to refine marketing efforts and drive higher performance. Brand Strategy & Digital Strategy: 1- Helping you define your brand's voice, identity, and positioning in the digital space to differentiate you from competitors. 2- Creating long-term digital marketing strategies that align with your business objectives, ensuring consistent growth across channels Market Research & Competitor Analysis: Conducting market research and competitor analysis using tools like SEMrush, SpyFu, and BuzzSumo to understand industry trends and optimize campaigns. Programmatic Advertising: Using programmatic ads to automate the buying of digital ads, ensuring precise targeting and cost effective results across display, mobile, video, and social media.