Kevin Armando C.

If you're a business owner looking to hire someone for your marketing, and you're thinking about settling for a C player just to get by, think again. Here's what actually happens: you end up with three different people running your email, your ads, and your CRO, each one optimizing for the metric that makes them look good, not the one that grows your business. The channel that captures the credit gets the budget. The channel that's actually driving growth gets cut. Nobody's losing sleep over your P&L, they're protecting their own numbers. I'm Kevin Armando. I've worked across the entire marketing flywheel for DTC brands: paid ad strategy, pre-sell pages, and email and SMS. I understand how all of it connects, and I focus on the metrics that actually matter for your specific business. I've worked with the biggest subscription brands, single SKU, multiple SKU, high, mid, and low AOV, and none of them run on the same playbook. Here are some tangible results I've achieved: Retention & Email Wrote and built the welcome flow for a wellness subscription brand that jumped 38,180% period over period in placed order revenue after a rebuild. Ran email/SMS for a supplement brand that pulled $3.35M in attributed revenue in a single 30-day window, 48% of total store revenue, up 21% period over period, with campaigns hitting 70-75% open rates. Grew attributed revenue 458% year over year for an NDA'd subscription brand. Took a client from $557K in attributed revenue over 4 months, up 58% year over year, with a welcome flow rebuild alone jumping 520% period over period. Drove $7.87M in Klaviyo-attributed revenue, up 53.38%, over about 9 months for an 8/9-figure brand. Acquisition & Creative Collaborated on creative strategy for a supplement brand's Meta account, helping guide a slate of top-performing ads that spent nearly CA$1M combined in a single month, with the top ad alone turning CA$154K in spend into CA$140K+ in tracked purchase value. Supported the strategy behind a wellness brand's paid growth, contributing to $1.7M+ in lifetime attributed revenue across Meta, Google, TikTok, and email/SMS combined. Helped shape the creative direction on the best-performing ad in an 82-campaign Meta account, turning €2.9K in spend into €7.6K+ in tracked revenue, a 2.64x ROAS. Every number above has a receipt. Scroll down to the portfolio section for the actual screenshots and dashboards behind them, not summaries, the real thing. If you're doing $300K to $2M+ a month, running email and acquisition through people who barely talk to each other, and you're ready for someone who actually sees the whole business instead of just their slice of it, let's talk.