Arindam D.

Affiliate Media Buyer | Meta Ads, Native Ads, CAPI and Tracking Expert

Two in the morning. A client texted me one line: "I think I've been lying to myself for three weeks." He wasn't lying to himself. His dashboard was lying to him. Meta showed 340 conversions that week. His actual sales record showed 190. He'd been pouring budget into a campaign that looked like a winner and was quietly bleeding money — and nobody could tell him why, because everyone kept looking at the ads instead of what was happening after the click. I found it in an hour. A broken redirect on his thank-you page was firing the same Purchase event twice. His "winning" campaign was half as good as it looked. This is the part of the job nobody talks about. Everyone wants to talk about creative and targeting and hooks. Almost nobody wants to talk about what happens in the three seconds after someone clicks your ad — whether that click actually gets counted, matched, and recorded the right way. That gap is where most ad accounts quietly lose money, and most media buyers never even look there. I've spent years living in that gap, running Meta and native campaigns (Taboola, MGID, Outbrain) across nutra, iGaming, and e-commerce — three verticals where tracking mistakes get expensive fast, and where compliance and clean data matter as much as the creative. Along the way I started building the landing pages and funnels that traffic actually lands on too — pixel, Conversion API, postbacks, CRM, all wired by the same hands that built the campaign. Not handed off between three different freelancers who never talk to each other. Because here's the truth: you can't scale what you can't trust. And you can't trust a dashboard that's telling you a different story than your bank account. If your numbers don't add up, if your ROAS feels too good or too bad to be real, if you've caught yourself staring at Meta wondering "is this actually working?" — that question is exactly what I answer first, before we talk about scaling anything. Send the invite. Tell me what your dashboard is telling you. I'll tell you if it's the truth.