Favour A.

I work with ecommerce brands to set up and manage their email marketing in Klaviyo and MailerLite with a focus on email flows that improve retention and the customer lifecycle after purchase. Most of the work I do is building or fixing the core automation system such as welcome flows, abandoned cart, post purchase, winback, and review request emails so they actually run properly and support repeat sales instead of operating in isolation. A lot of brands already have email tools in place but the flows are incomplete, unstructured, or not really connected to how customers move through the store. I usually step in to clean that up and rebuild what is needed so everything works as one system. Alongside flows I also handle campaign setup, email writing, design, segmentation, and ongoing management when needed. What I typically work on • Klaviyo and MailerLite flow setup and optimization • Email campaigns copy and design • Lifecycle flows welcome, post purchase, winback, abandoned cart • Retention focused email structure for Shopify brands • List segmentation and cleanup • Automation fixes and rebuilds Tools I use Klaviyo, MailerLite, Shopify, Canva, Figma, Buffer, Metricool, Hubspot. If you need someone to take over your email marketing and build a proper retention system around it you can invite me or send a message