Ming Chang N.
100M+ Views | Content Strategist | Video Editor | Short-Form UGC
"Minh Trang is the only CONTENT STRATEGIST, CONTENT CREATOR & VIDEO EDITOR I trust for short-form and long-form content. She not only captures my vision but enhances it far beyond my expectations, making the videos more engaging than I could ever achieve myself." 📌 Key Results & Impact: • Helped grow HH Barbers to 1.1M followers and 100M+ views • Increased conversion rates by 150%+ for brands in the US & Australia • Scaled multiple TikTok brands to a combined 1.3M+ followers and 160M+ views • Drove +20% revenue growth through short-form video and content systems • TikTok Ad Award 2023 – Invited Content Creator • Mentored brands from scratch to 1M followers / 25M+ views _ _ _ 🎬 Content Strategist for Service Businesses | Short-form Content Systems | Video Editor with 100M+ Views | Personal Branding Consultant Most service-based businesses don't struggle because they lack content. They struggle because their content has no clear positioning, messaging, or system behind it — so they keep posting without creating enough business impact. That's where I come in. I help service businesses, coaches, consultants, and personal brands turn content into a repeatable system that builds authority, attracts the right audience, and creates consistent client opportunities — not just more followers. ✅ What I focus on: • Content strategy and personal brand positioning • Audience, messaging, and differentiation • Content pillars, angles, and repeatable formats • Short-form content systems for TikTok, Instagram Reels, and Facebook Reels • Creative direction and scripting • Performance-focused content development and optimization • Strategic video editing when high-quality short-form content is needed _ _ _ 👨🏻💻 I've worked with psychologists, wellness professionals, beauty businesses, educators, coaches, consultants, and service-based brands that wanted more than someone to simply "make content." They wanted someone who could understand the business, figure out what the content should actually say, and connect strategy with execution. That's where I work best. I can develop the strategic direction, shape the creative, write the content, and oversee the production process when needed — with editing support available through my production team. If you're looking for someone who can think beyond individual posts and build a content system that actually serves the business, send me a message with what you're working on. For deeper strategic work, you can also book a paid consultation directly through my profile.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $18k
Billed in all: $73,303$73k
$449 in the last 6 months
Across 49 contracts
Across 163 contracts
Earnings, last 30 days
Skill rankings: Top 0.82% in CapCut
Ranked by MRR among everyone on Upwork with the skill.
- #19Personal Branding613 freelancers · 🇻🇳 #1Top 3%🇻🇳#1 of 4
- #31CapCut3,760 freelancers · 🇻🇳 #1Top 0.82%🇻🇳#1 of 135
- #51Promotional Video1,493 freelancers · 🇻🇳 #4Top 3%🇻🇳#4 of 49
- #65UGC3,466 freelancers · 🇻🇳 #1Top 2%🇻🇳#1 of 31
- #78TikTok4,101 freelancers · 🇻🇳 #1Top 2%🇻🇳#1 of 80
- #81Social Media Video3,559 freelancers · 🇻🇳 #5Top 2%🇻🇳#5 of 100
- #136Instagram7,103 freelancers · 🇻🇳 #2Top 2%🇻🇳#2 of 78
- #165Social Media Content Creation8,420 freelancers · 🇻🇳 #1Top 2%🇻🇳#1 of 24