Mauro P.

I've been a performance marketer and direct response copywriter since 2019. Throughout my career, I’ve worked with 25+ DTC brands across multi-regional markets and several niches such as: Health & wellness, fitness supplements, pet, home cleaning goods, apparel, golf, furniture, baby products, beverages and more. Here are some of my recent wins: - Helped a $1.5M+/year fitness supplement brand scale new customer channel revenue by +418% within the first 30 days, increasing ROAS by 41.1% on cold traffic - Sent +2M impressions to a product sales page of a multi 8-figure cleaning goods brand with a single creative "Mauro can step into a brand quickly and pinpoint where creative testing will have the biggest impact. I’d recommend him to any brand looking to sharpen its creative strategy and the quality of its output." – Connor, 8-figure DTC Brand Founder I have experience in: - Creative strategy and scriptwriting for Meta, TikTok & AppLovin - Creating top performing net new concepts and iterations based on market research and performance data - Directing internal production teams, UGC partners, and affiliates in producing video & static concepts - Producing concepts across different awareness stages, avatars, angles, structures, and formats - Developing in-house creative systems Looking for a creative strategist who pumps out data-driven concepts that scale ad accounts? Send me a message and let's talk 📩