Lindsay O.

I am a sales-driven strategist and fractional executive (CSO / CMO) who partners with startups, scale-ups and small business owners to build predictable revenue engines. I specialize in sales strategy, coaching, and high-ticket closing, helping businesses increase conversion rates, shorten sales cycles, and secure major client contracts. I'll define your sales playbook, hire and coach high-performing sales teams, and optimize their sales funnel to convert more qualified leads into closed deals. Sales Strategy & Planning: I work with you to define or refine your sales process — ideal customer profiles, sales motions (inbound vs outbound), KPIs, quotas, and compensation. Sales Execution & Coaching: I train and mentor individual reps or entire teams, run role-plays, define playbooks, and implement sales cadences. Funnel Optimization: I audit your funnel (from lead gen → SQL → opportunity → closed), identify friction points, and deploy tactics to increase conversion, shorten cycles, and boost average deal size. Go-to-Market (GTM) Design: Whether launching a new product or expanding into a new market, I build GTM strategies that align sales, marketing, and operations. Performance Analytics: I set up dashboards, track growth metrics, forecast revenue, and provide actionable insights to continuously improve sales efficiency. Let’s talk if you: Want to build or scale a sales team Need to create a repeatable sales process Want to improve conversion across the funnel Are launching a new product or market