Naima R.

I'm Naïma. I've spent my career helping early-stage startups build go-to-market from the ground up. I started in sales, moved into customer marketing, product marketing, and field marketing. Eventually, I began leading GTM across multiple startups. My strength is taking founder intuition and turning it into a repeatable marketing system, from customer discovery and positioning to demand generation, sales enablement, and customer retention and lifecycle. My specialty is building 0–1 go-to-market systems. I bring 10 years of SaaS startup founding experience building the inaugural marketing engines from scratch across 11 startups, each with a different product, market, growth challenge, and customer pain point. In the age of AI, you need someone who has done it without the AI to maximize efficiency thats what you're hiring me for. Otherwise you can just use Claude. AI is part of the workflow, but it is not the strategy. The strategy comes from understanding the market, building the right product market fit, identifying and finding the perfect ICP, fine tuning market positioning, and filling in revenue gaps. I work directly with founders and founding marketing teams to find the one dominant bottleneck. It might be: wrong ICP, weak positioning, no repeatable outbound, low demo conversion, product-market fit, poor onboarding, leaky funnel bucket. My framework is: Diagnose → Hypothesize → Design Test → Execute → Measure Results→ Optimize→ Scale. Once we are clear on these things, AI can get to work. Some bullet points of credibility: -Logikcull: Early employee at Logikcull during its growth from $0 to $10M ARR in 19 months. Acquired by Reveal, in a combined transaction valued at over $1 billion -eDiscovery AI: Built a pre-launch funnel that produced 150 qualified leads in 60 days. and launched with a Generated $1M+ in pipeline within 90 days at eDiscovery AI. Company sold within 3 years - Azyr Specs: Drove a 5x conversion lift and 220% increase in units sold for a luxury consumer brand within three weeks of joining. - Can2025 APP: Launched an early-stage consumer app and grew it to 6,000+ users in 21 days with $563 in marketing spend. -Ragbase: Reduced cost-per-click for LinkedIn Ads campaign from $66 to $1.32 in 35 days. I do not work on a commission-only basis, but I am open to discussing an hourly structure based on the scope of work.