Ursula V.

Strategic Brand Identity Designer

Strategic Brand Identity Designer with 15+ years of experience creating brands for hospitality, wellness, lifestyle, food & beverage, beauty, retail, startups, and professional services. I believe that great design starts with strategy — every decision I make has a clear purpose and aligns with your brand’s vision. I design much more than logos — I build brands with depth, personality, and purpose. Through branding, visual identity, and packaging design, I create distinctive design systems that feel authentic and aligned with each client's goals. Hospitality has been one of my strongest areas of focus over the years, including restaurants, cafés, bakeries, bars, hotels, and experience-driven concepts. I also have extensive experience working with wellness brands, developing identities and packaging systems for supplements, skincare, holistic businesses, and lifestyle products. My design style is clean, modern, and minimalist — but never cold or generic. I believe in “less is more,” focusing on meaningful details that make a brand feel modern, vibrant, and full of personality. Every brand I create starts with a clear direction and a deep understanding of its essence. Through discovery workshops, interviews, questionnaires, strategic exercises, visual research, and collaborative moodboards, I involve my clients from the very beginning — because the best results happen when we co-create. From discovery to final delivery, I guide my clients through every stage of the process, helping transform ideas into tangible, real-world brands with clarity, character, and purpose. Services ★ Brand Identity Design ★ Branding & Rebranding ★ Packaging Design ★ Brand Guidelines ★ Hospitality & Restaurant Branding ★ Wellness & Lifestyle Branding ★ Menu Design ★ Print & Brand Collateral Wherever you are in the world, if you've got an idea, I'm here to listen. Let's work together!