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Anas M.
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Anas M.

Meta Ads Creative Strategist for eCommerce & Copywriter

Most eCommerce brands run Meta ads on gut feeling. They test random hooks. They copy competitors. They wonder why ROAS drops. I fix that at the root. Before writing a single ad, I build a full research foundation: market landscape, competitor creative analysis, customer psychology, buying triggers, and awareness levels. Then I turn that research into a structured set of ad briefs: hooks, main scripts, CTAs — built to test different angles with a clear logic behind each one. This is What you get: — A Deep Research Document (market, customer, competitor, pricing, psychology) — Multiple Creative Strategy Briefs with hooks, scripts, and CTAs built for Meta ad testing I work best with DTC and eCommerce brands that are serious about scaling paid social. If you want ads built on real insight, not guesswork — let's talk.

🇵🇰Karachi, Pakistan$20/hr100% JSS4.99 (4)Since Aug 2023

Earnings and projects

MRR
$188

Last 6 months ÷ 6

World#115,611 / 412k
🇵🇰Country#15,802 / 52.9k
Revenue, last 30 days
$0

Last 6 months: $1.1k

Total earnings
$1.3k

Billed in all: $1.3k

World#373,160 / 412k
🇵🇰Country#46,656 / 52.9k
Per project
$182

$225 in the last 6 months

World#271,133 / 412k
🇵🇰Country#35,106 / 52.9k
Projects, last 6 months
5

Across 6 contracts

67% fixed33% hourly
World#41,746 / 412k
🇵🇰Country#8,942 / 52.9k
Projects in all
7

Across 8 contracts

75% fixed25% hourly
World#236,188 / 412k
🇵🇰Country#38,061 / 52.9k

Earnings, last 30 days

$1.3kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$1,280$1,300$1,320$1,340Oct 8Oct 23Nov 7

Skill rankings: Top 22% in Sales Funnel Copywriting

Ranked by MRR among everyone on Upwork with the skill.

  1. #16Consumer Segmentation47 freelancers · 🇵🇰 #1Top 34%
  2. #27Marketing Strategy Report71 freelancers · 🇵🇰 #1Top 38%
  3. #73Customer Analysis196 freelancers · 🇵🇰 #7Top 37%
  4. #78Consumer Research274 freelancers · 🇵🇰 #4Top 28%
  5. #82Social Media Advertising Analytics301 freelancers · 🇵🇰 #9Top 27%
  6. #92Creative Brief212 freelancers · 🇵🇰 #10Top 43%
  7. #190Ad Campaign501 freelancers · 🇵🇰 #40Top 38%
  8. #235Direct Response Copywriting741 freelancers · 🇵🇰 #32Top 32%