Lisa B.

Award-winning, British Consultant Aromatherapist, Aromatherapy teacher, writer and Psychology graduate, with 30+ years of professional experience in the Natural Beauty and CAM (Complementary and Alternative Medicine) sectors. I have deep expertise in Aromatherapy and Essential Oils, including their mechanisms of action, clinical underpinnings and evidence-base. I offer my expertise - drawn from my extensive experience - in the full concept to shelf product cycle; including service, packaging and ingredient procurement, and working cross-functionally with internal and external teams. I am a dedicated and enthusiastic writer, with an authoritative voice in the fields of Aromatherapy and Complementary and Alternative Medicine. My published works range from entry-level (blog posts, short-form articles) through to long-form articles and advanced scientific papers. I genuinely love writing about Aromatherapy - which is not only the subject of my career but truly a lifelong passion - and Complementary Medicine in general. I pride myself on producing informative, engaging and well thought-out work, specially tailored towards your readership/consumers. I am happy to undertake various types of writing, from blog posts and website content to research papers and easy-reading magazine articles. I can, and will, happily talk the hind legs off a donkey about Essential Oils and their vast benefits. You have been warned :) SPECIALIST AREAS: ✅ Essential Oils (inc. Mechanisms of Action, clinical applications and synergistic blending) ✅ Research and Development ✅ Formulation of natural skincare and wellness products ✅ Impact of Aromatherapy and scent on the emotions and mental wellbeing ✅ Evidence-based practice ✅ Sustainable ingredients for the beauty and wellness markets PROFICIENCIES: Product development: ✅ Product formulation (Aromatherapy blends, Natural Skincare) ✅ Compliance and regulatory work ✅ Pack copy ✅ Claims ✅ Labelling compliance ✅ INCI listings ✅ Packaging ✅ Procurement ✅ Raw ingredients ✅ Stability and safety testing ✅ CPSR ✅ GMP Writing: ✅ Social media content ✅ Blog posts ✅ Short-form and long-form articles ✅ Pack copy (Product description, instructions etc.) ✅ Label copy ✅ INCI listings ✅ Website content ✅ Research Papers ✅ Educational and marketing literature ✅ Training course content ✅ Proof reading PROFESSIONAL ACCOLADES: ✅ Diversified Publications Natural Products News Who’s Who in Natural Beauty - Top 25 Personalities (2020) ✅ Diversified Publications Natural Products News Who’s Who in Natural Beauty - Top 25 Personalities (2018) ✅ CAM Expo (2006) Outstanding Contribution to the Community I am available for a wide-range of writing and consultancy work, including one-off consultations, and I welcome all enquiries. I look forward to learning more about your needs and discussing how I can assist you in achieving your desired goals and adding authentic value to your project. I invite you to reach out Thank you for taking the time to read my profile.