Hardeep K.

Welcome to my profile! I’m Hardeep Kondal, a Digital Marketing Specialist with 5+ years of experience helping startups and SMEs translate marketing efforts into measurable business impact. I specialise in turning creative strategy into commercial success. ⮕ How I can help you (specialities): ✅ Market Research & Growth Strategy: market research, data analysis, audits, and tailored marketing plans. ✅ Funnels, Automation & Acquisition: lead-generation funnels, paid acquisition, and automated workflows that scale efficiently. ✅ Content, SEO & Optimisation: social media & email campaigns, content strategy, SEO, and landing-page optimisation. ⮕ Key Services: ✅ Marketing Strategy & Audits Focus areas, KPIs, growth roadmaps, campaign planning. ✅ Lead Generation & Paid Acquisition Funnels, campaign setup, optimisation, and reporting. ✅ Content & Email Marketing Social and email content strategy, growth campaigns, automated flows, short & long form copywriting. ✅ Website, SEO & CRO Keyword analysis, Landing page optimisation, A/B testing, analytics and performance optimisation. ⮕ Proven Results I architected a go-to-market strategy for Fluently (Punjabi), identifying TikTok as the primary acquisition channel based on audience analysis. We launched TikTok in October 2025 and, within five months, grew to: 📈 5.5M+ views 📈 7,000+ followers 📈 50,000+ learners worldwide Achieved this at $0.30 CAC through an organic-first strategy. I owned the end-to-end acquisition strategy (content, organic growth, lifecycle marketing) while collaborating directly with founders on product-market fit and feature prioritisation based on user engagement data. ⮕ Before this, I spent over three years at a B2B SaaS company working closely with CMOs, COOs, and senior leadership to scale growth and engagement. Key results included: ⦿ Doubled website traffic and active users from 50,000 to 100,000+ through landing-page optimisation, SEO support, and content strategy. ⦿ Led monthly customer communications for 50,000+ users and produced thought-leadership content in collaboration with executive teams. ⦿ Authored an industry eBook for the Higher Education sector, positioning the company as a trusted technology partner. ⦿ Built complex and high-performing email automation using Salesforce and Pardot, maintaining consistent 15%+ open rates and strong click-through performance across multiple segments. ⦿ Supported implementation of GA4 and performance frameworks to improve rankings, conversion rates, and reporting quality. ⦿ Grew social channels to strengthen brand authority and engagement. ⦿ Delivered end-to-end webinar programmes, regularly engaging 150–200 live attendees with peak registrations of 700+. I’ve also supported early-stage startups with go-to-market and growth strategies, creative content, copywriting, and campaign optimisation. ⮕ How I approach projects ① Discover & audit Take the time to understand your business, your requirements & goals, and identify key opportunities through market research and available data. ② Plan, execute & optimise Build a tailored plan with a focused strategy. I then implement campaigns, funnels, and automation, and continuously iterate and optimise based on findings. ③ Review & scale We review performance, refine what works, and scale for long-term growth. Throughout every stage, you’ll receive clear communication, regular updates, and responsive support. ⮕ Key Tools 🛠 HubSpot, Salesforce, Pardot, Customerio, WordPress, Elementor, Hotjar, Canva, Adobe, CapCut, Camtasia, Zapier, GA4, Google Ads, SEMrush, Meta Ads, and AI tools for automation. ⮕ Relevant credentials ⦿ BCS, The Chartered Institute for IT — Level 3 Certificate in Marketing Principles (2021) ⦿ Chartered Institute of Marketing (CIM) — AI in Marketing (2024) ⦿ Landing Page & Conversion Optimisation (Udemy, 2024) ⦿ Google — Fundamentals of Digital Marketing (2020) ⦿ MMC Learning — Operation AI Marketer (2024) ⮕ Let’s Work Together If you’re looking for a reliable marketing partner who finds what’s broken, fixes it, and scales what works, let’s talk. Message me for a free consultation. Hardeep Kondal Digital Marketing Specialist