Orchida W.

🌟 Award-winning Creative Strategist and Marketing & Brand Consultant with a global portfolio spanning Spain, Germany, the Netherlands, Australia, Mexico, Egypt, and Kuwait. I help brands, startups, studios, and creative entrepreneurs grow through research-driven strategies, powerful storytelling, and standout branding. 🎓 Graduated with Honors in Design from IE University in Madrid, where I explored the intersection of design, business, and humanities to shape future-forward brands. 🚀 Founded a startup in Kuwait that generated €400K+ in sales, secured three investors, and led a team of five — proving my ability to scale ideas into successful ventures. 🎤 Invited to speak or showcase work at Design Nation (New York), Biofabricate (Paris), Insight Conference by Mind Foundation (Berlin), and Cairo Design Week. Finalist for El Premio Nacional de Diseño: Diseña México for my Absolut Seltzer rebrand. 🌍 Founded Ladies, Wine & Design Cairo, a growing community supporting underrepresented women in the creative field. 🧘🏽‍♀️ Certified RYT 200 Yoga Instructor, registered with Yoga Alliance. Experienced in crafting wellness content and leading transformational experiences. 📍 Based between Barcelona, Cairo, and Kuwait. Fluent in Arabic, English, and Spanish. 🔺 Services I Offer ✨ Brand & Growth Strategy *Brand positioning & messaging frameworks *Customer persona & journey development *Go-to-market strategy & brand launch planning *Trend mapping strategy ✨ Market & User Research *Competitive benchmarking & industry analysis *User experience research & audits *Brand audits across digital and offline touchpoints *KPI definition & performance tracking ✨ Marketing & Content Consulting *Social media & content strategy *Content creation: post, story, reel, and video design *Content calendar planning and scheduling *Multi-channel storytelling (digital, print, experiential) *Copywriting, tone of voice, and creative messaging *Campaign ideation and creative direction *Website, newsletter & email content optimization *Podcast management *Community-building strategy & brand collaborations ✨ Creative Direction & Design Consulting *Brand naming, visual identity guidance, and design systems *Workshop design & facilitation (brand sprints, visioning, design thinking) *Art direction for digital, retail, and physical experiences *Packaging, speculative, and material design guidance ✨ Design Services *Graphic design for digital and print assets *Illustration *Pitch deck design that persuades and performs *Branding and Brand Book Development *Brand identity creation (logos, typography, color palettes) *Packaging design with storytelling and shelf impact 🛠 Tools I Use *Adobe Creative Suite, Canva, Figma, Notion, Miro, Google Workspace *Strategy Frameworks: Design Thinking, Brand Archetypes, Empathy Mapping, Customer Journey *Project Management: Miro, Toggl, Trello, Asana, Notion *Presentation & Pitch: Keynote, Google Slides, PowerPoint 🔹 What Clients Say “Being multidisciplinary, Orchida offered both conceptual understanding and technical tools to develop ideas from initiation to execution. She’s a self-motivated hustler with many facets — leadership, creativity, and experimentation. An incredible addition to our team both personally and professionally.” – Ghada Wali, Founder of Wali’s Studio “We worked together on a social enterprise around good habits. Orchida exceeded my expectations in planning, design, and execution — all within a short period of time.” – Wilbert van de Kamp, Founder of Omapost ✅ Let’s Build Something Bold, Smart, and Impactful Whether you're launching a brand, refining your strategy, or elevating your market presence, I bring a blend of global experience, sharp insights, and creative energy to help you grow. Let’s work together! 😊