Yasong Z.

I am a results-driven Marketing Specialist with over 6 years of experience driving growth for Finance, SaaS, and Fintech across EMEA and APAC markets. I specialize in building digital marketing engines that bridge the gap between complex financial services and high-quality lead generation. With a track record of contributing £5M+ to sales pipelines and driving 300% lead growth, I help businesses scale through data-backed strategies and AI-optimized workflows. What I do best *Digital Lead Generation: Executing end-to-end multi-channel campaigns using CRM, ABM, SEO, and email automation to drive measurable business growth. *Content & Thought Leadership: Producing high-authority content on complex topics like business valuation, tax, and due diligence to strengthen brand positioning. *AI-Assisted Operations: Using AI tools to streamline SOPs, improving coordination and execution efficiency for remote teams. *Strategic Media Relations: Securing high-impact press coverage in publications like the Financial Times to build global industry recognition. *Performance Analytics: Tracking ROI, conversion rates, and pipeline sources to enable data-driven decisions that increase revenue. Technical Toolkit: *Marketing Tech: HubSpot, Salesforce, WordPress, Mailchimp, and Google Analytics. *Ads & Social: LinkedIn Campaign Manager, Google Ads, and social media growth strategies. *Languages: Bilingual support in English, Mandarin, and Cantonese.