Carlos J.

Some Shopify stores do not have a traffic problem. They have a clarity, trust, tracking, or conversion problem. I help ecommerce and DTC brands find where visitors hesitate, drop off, or lose confidence across product pages, landing pages, cart, checkout, mobile UX, GA4, Clarity, and paid traffic journeys. I review the full path after the click by analyzing what shoppers expected, what they saw, where friction appeared, and what should be fixed first. My work is practical, where I review the real customer journey, identify the biggest friction points, and turn the findings into clear recommendations your team can actually use. I’m Carlos, a Top Rated freelancer with 100% Job Success. I’m based in Spain, bilingual in English(lived in the UK&US), and I work with ecommerce brands, agencies, and founders who need a clear second pair of eyes on their conversion path. What I can help with: - Shopify CRO audits - Product page and landing page reviews - Checkout and cart friction analysis - Mobile UX reviews - GA4 and Microsoft Clarity analysis - Paid traffic landing page reviews - Google Ads to landing page message match - Google Shopping / Merchant Center foundations - Competitor and customer journey research - Conversion-focused Figma support - Clear reports with screenshots, severity, and priorities I’m also Google-certified in Search Ads and AI-Powered Shopping Ads. This helps me review how campaign intent, search terms, product visibility, landing pages, and conversion paths connect after someone clicks. I do not just look at pages visually. I look at the full path: 1. What the user expects before they arrive 2. What they see above the fold 3. Whether the offer is clear 4. Whether the page builds enough trust 5. Where mobile friction appears 6. Whether the product page answers objections 7. Whether cart and checkout feel easy and safe 8. Whether analytics and behavior data support the recommendations I also use AI tools to speed up research, competitor review, customer language analysis, and report organization. But every recommendation is manually reviewed by me and based on the real page experience, available data, and customer journey. Recent work includes: - Shopify CRO and sales growth support for a DTC ecommerce brand - CRO and analytics audit for an ecommerce website using GA4, Clarity, Meta, and UX review - Product detail page UX evaluation with practical usability recommendations - Pet brand landing page redesign in Figma focused on clarity, trust, and conversion - Spanish ecommerce localization and customer journey audit across PDPs, menus, checkout, and post-purchase emails My style is simple of no generic audit, no huge document full of obvious comments, and no fake guarantees. I focus on the few changes most likely to improve clarity, trust, and conversion. If you share your store URL, what you sell, and the part of the funnel you are most concerned about, I can quickly tell you where I would start and how I would approach the review.